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1. 2015 IBM Corporation Chief Data Officer The Unbiased
Navigator to Business Growth Reto Gruenenfelder, IBM 2014 IBM
Corporation
2. 2015 IBM Corporation2 Reto Gruenenfelder CTO Financial
Services, IBM Asia Pacific Elevate the CDO in the market Analytics
drives CDO Success Email: [email protected] Twitter: @regruenen
#DataOfficer, #ibmCDO
3. 2015 IBM Corporation3
4. 2015 IBM Corporation4 Why this topic? 1) Elevate to the
SENIOR EXECUTIVE TABLE 2) Create C-Suite CHAMPIONS 3) Stake your
own TRANSFORMATION Our data is an asset, make money on it What does
a CDO do? Get me SOCIAL data What are we doing on BIG DATA?
5. 2015 IBM Corporation5 Technical Motivation
6. 2015 IBM Corporation6 CEOs agenda. To build traction with
the CEO, focus more on creating higher business value for customers
CEO: How do you see the landscape changing over the next 3 to 5
years? Efficiency and cost reduction Higher business value 23% 66%
No change Less More InspirationPerspiration Source: Institute for
Business Value, Reinventing the rules of engagement, CEO insights
from the Global C-suite Study, October 2013
7. 2015 IBM Corporation7 Board of Directors Corporate strategy
Non-executive leadership Key business partners Parent company For
CEOs, the customer is second only to the C-suite in terms of
strategic influence Customers C-Suite CEO: Who has the most
influence on your strategic vision and business strategy? Question
CEO1Who has the most influence on your strategic vision and
business strategy? 78% 55% 53% 44% 26% 25% 23% Source: Institute
for Business Value, Reinventing the rules of engagement, CEO
insights from the Global C-suite Study, October 2013
8. 2015 IBM Corporation8 oversee the company's data strategy,
provide enterprise data governance, and determine ways to leverage
data for improved risk management and customer experiences CEO of
Wells Fargo Wells Fargo Press Release on new CDOs Role, Feb 25,
2014 Wall Street Journal,
http://online.wsj.com/article/PR-CO-20140225-907958.html lead the
development of Cambias data strategy, and help drive the
transformation of the companys consumer experience strategies - CEO
of Cambia Health Solutions April 09, 2014, Inderpal Bhandari Joins
Cambia as Chief Data Officer, Cambia Health Solutions Press
Release,
http://news.cambiahealth.com/news/inderpal-bhandari-joins-cambia-as-chief-
data-officer With both technical and business know-how,
understanding customers is a gap that CDOs are uniquely able to
fill in the company and CEOs are turning to them for answers
9. 2015 IBM Corporation9 CFO CIO CMO COO Segmenting the
C-suite, the needs of CMOs and COOs go together, while generally
the needs of CFO and CIO are similar Efficiency and cost reduction
Higher business value 23% 66% No change Less More
InspirationPerspiration CDO
10. 2015 IBM Corporation10 CDOCDO COO CMO CFO COO CIOCHR
Acquisition Personalization Profitability Retention Acquire, grow,
retain customers Optimize operations; counter fraud & threats
Maximize insight, ensure trust, improve IT economics Transform
management processes Create new business models Business process
operations Infrastructure & asset efficiency Counter fraud
Public safety & defense Harness and analyze all data Enable
full spectrum of analytics Govern & protect all data Optimize
Big Data & Analytics Infrastructure Planning & performance
management Disclosure management & financial close Incentive
compensation management Human capital management Data-driven
products and services Non-traditional partnerships Mass
experimentation Manage risk Risk adjusted performance Financial
risk Operational risk Financial crimes IT risk & security CMO
SIX IMPERATIVES capture how leaders innovate and transform their
business COO CDO CIO CFO CRO CDO
11. 2015 IBM Corporation11 Chief Data Officers lead data-driven
transformation for competitive advantage and set the bar for their
industries
12. 2015 IBM Corporation12 Coffee Case Twitter Demographic
Economic Weather Social Media Partner Engagement Promotion Activity
Be cold when its hot Habla Espaola? Look at all the holidays
Intuition says Change the merchandise Its the Barista The data
says
13. 2015 IBM Corporation13 Five ways CDOs drive growth and
innovation
14. 2015 IBM Corporation14 Driving business value is CDOs first
priority scarce 1. Customer/ Citizen experience 2. Increased
operational efficiencies 3. Enhanced ability to innovate Top Three
CEO Drivers
15. 2015 IBM Corporation15 The Basics Data Strategy Data
Governance Data Architecture Data Stewardship Data Integration Data
Management Advanced Business Analytics Data Acquisition &
Licensing Innovation New Products and Services Risk Management
Customer Experience Machine learning Data Security & Privacy
The CDO Role: Accurate, accessible, and actionable data &
analytics CDOs are learning there is no value from data without
analytics and many are adding analytics and data science to their
role as a way of expanding scope and creating an innovation
agenda
16. 2015 IBM Corporation16 The role should report to the CEO
for the tightest linkage to business value 1. Direct report to CEO
3. Report to functional area CEO CIO CXO CDO CEO CIO CXO CDO CEO
CIO CXO CDO 2. Integration within IT Raise data to CEOs agenda for
full empowerment Ensure data ownership independence from individual
business units Risk power issues between CIO and CDO + - + Leverage
data as an operational enabler for business decisions Easily
coordinate data management, architecture and IT Risk loss of
business relevance for data + - + Provide data independence from IT
Enable cross-BU functions for data management Risk diminished
operational effectiveness caused by loss of IT contact + - +
17. 2015 IBM Corporation17 CDO Operating Model CDO Data
Governance Data StrategyData Innovation Data Architecture Line of
Business(s) Finance ComplianceRisk Enterprise Data Governance
Council (Executive) Enterprise Data Governance Council (Working)
Enterprise Data Governance Stewards Data Architecture Analytics
Community Data Communities CIO Data models Master data Reference
data Data quality Data policy Comms Stakeholder relations Education
Data Technology Platforms Partner Data science BI & Analytics
Data Development
18. 2015 IBM Corporation18 Three steps accelerate growth and
innovation led by the Chief Data Officer
19. 2015 IBM Corporation19 Visit the new IBM Chief Data Officer
website http://ibm.biz/ChiefDataOfficer IBM CDO Thought Leadership
Institute for Business Value Center for Applied Insights If a CDO,
request membership to the CDO Community, THINK Data
www.think-exchange.com Find out more