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By Roslyn and Lauren

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IBM was founded by Herman Hollerith in 1896 in Endicott, NYC. It was created to support one of the earliest computers , the tabulating machine. It was originally founded as the tabulating machine company and was listed on the New York stock exchange in 1916. The company name was changed to International Business Machine – IBM in 1924. Its headquarters are in Armonk, NYC

Background of the Company

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IBM is a company which manufactures and sells computer hardware and software.

It offers infrastructure and hosting services, as well as consulting services in areas ranging from mainframe computers to nanotechnology

Purpose

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The following is a list of products, some notable and some less so from IBM and its predecessor corporations:

punched card equipment time clocks typewriters mainframe computers and modems minicomputers microprocessors software data storage units embedded systems and various other computer software products.

Products 1975

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Samuel J. Palmisano – Chairman, President and CEO

Mark Loughridge – Vice President and Chief financial officer

Stephen Leonard – Chief Executive, UK and Ireland.

Management

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IBM is the 4th largest technology company in the world It is the second most valuable and profitable global brand, after Coca-Cola. There are almost 400,000 employees within the company, and it has offices and companies worldwide. The company holds more patents than any other US based technology company and has 8 research labs worldwide.

Size

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IBM has approximately 400000 employees It has more employees than Microsoft, Intel, Dell, Cisco, Apple, Amazon and Google all put together. The company has a very diverse group of employees, and on September 21 1953, Thomas Watson Junior, who was the company's president at the time, sent out a controversial letter to all IBM employees stating that IBM needed to hire the best people, regardless of their race, ethnic origin, or gender.

Employees

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As of January 2010, IBM turned in a good fourth quarter with increased profits and a good outlook, however its annual sales stayed back below the $100bn mark (sounds a lot, but is still a loss for a company of this size) Though the turnover was lower, IBM's fourth quarter profits increased by 8.7% from $4.43bn to $4.81bn, the computer giant revealed. This suggests that corporate IT spending has yet to rebound from the recession, though IBM predicted that full year profits would be ahead of expectations. IBM's chief financial officer Mark Loughridge said: “We do see some encouraging signs in our business, but I'd like to get into the first quarter and get a little more validation this is an on-going recovery before we take this up further than we have."

Finance

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When IBM started by Thomas J. Watson, Sr., he decided that 99 percent of the visual contact a customer would have with his company, at least initially, would be represented by IBM salespeople. Because IBM was selling high-tech equipment, Watson knew customers would have to have a high level of confidence in the credibility of the salesperson. He therefore instituted a dress and grooming code that became an inflexible set of rules and regulations within IBM. As a result, every salesperson was required to look like a professional in every respect. Every element of their clothing-including dark suits, dark ties, white shirts, conservative hairstyles, shined shoes, and clean fingernails. These features gave off the message of professionalism and competence. One of the highest compliments a person could receive at this time was, "You look like someone from IBM.“

MarketingPurchasing IBM products and services: IBM products can be bought via their website some products can also be purchased In shops such as pc world

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IBM face many pressures from other businesses as it is a very tough market, with difficult competition in all areas. Some examples are:

Hewlett-Packard Company Microsoft Corporation

Diversified Computer Systems Accenture plc

Dell Inc. Cisco Systems, Inc

Apple Inc. Toshiba Corp.

NCR Corp Xerox Corp. Canon Inc Fujitsu Ltd Hitachi Ltd.

Acer Incorporated

Pressures

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• 23/09/10 : London, UK: IBM announced that one of the UK’s elite professional rugby clubs, London Irish, has selected IBM Business Analytics to develop a ground breaking new system to significantly advance the Club’s analysis of training and on-field performance.• 16/09/10 : LONDON, UK : IBM concluded the IBM Summit at Start(an initiative from HRH Price of Wales to support sustainable living) by highlighting the breakthrough themes, issues and ideas arising from eight consecutive days of discussion and debate on sustainability. Throughout the Summit more than 1,000 of the UK's most prominent CEOs, business and public sector leaders engaged in lively discussion to address what businesses can do for sustainability and what sustainability can do for business.

•04 /08/10: London, UK: IBM announced it has signed a three year agreement with McDonald’s to provide a new cashless payment solution for 1,300 McDonald’s owned and franchised restaurants across the UK and Ireland. IBM will help McDonald's cater to the growing number of customers using credit and debit card payments by introducing an improved system that will be operational by the end of 2010.

Future for IBMIBM are continually growing and developing their software and technology, as well as gaining increasing numbers of business deals with companies across the world. These are just a few of the recent advances within the UK.

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Future for IBMOverall,

• IBM are an enormous technology company, with products spanning widely across the technology market• They are doing well financially, though have been affected somewhat by the recession• They continue to have a massive amount of employees all around the world•