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TEARSHEET - FOR PRESENTERS ONLY – DELETE BEFORE PRESENTING
Contents: An overview of the IBM Converged Communications – Internet Protocol Television (IPTV) and triple play infrastructure solution, an offering that helps telecommunicationsand broadband Internet service providers upgrade their IPTV services to allow for enhanced market competitiveness through improved customer satisfaction and increased revenue generation. Using high quality infrastructure components from industry-recognized IBM technology partners, the solution is designed to implement an integrated, reliable and scalable IPTV network platform that supports IPTV and video-based services.
Planned content review date: March 2009
Target markets: Communications sector (telecommunications and broadband Internetservice providers), and energy and utility distribution companies adopting IPTV services.
Audiences within target markets: Chief marketing officer, chief financial officer,chief technology officer, business, network and IT management
TEARSHEET - FOR PRESENTERS ONLY – DELETE BEFORE PRESENTING (continued)
Client pre-qualification questions to help customize your presentation:
– Are you a broadband service provider?
– Do you feel competitive pressure from cable companies providing additionalbroadband Internet provisioning or other Internet Service Providers (ISPs)offering Internet Protocol Television (IPTV) services?
– Is lack of proper technical resources hampering your ability to assess, plan,design and implement an IPTV and video-based service provider network?
Slide notes (best practices):
– Introductions (optional): Fill in the table on the Introductions slide with names and contact information for client meeting participants and IBM or IBM Business Partner presenters.
– Agenda: Remember to edit this slide after you customize this deck to incorporate additions, deletions, and changes in order of topics.
– References: If client reference slides are included in this presentation, check thecurrent status with the IBM account contacts before using the slides.
• IBM presenters: Find appropriate contacts in the IBM client reference database. Links work in slide show mode.
TEARSHEET - FOR PRESENTERS ONLY – DELETE BEFORE PRESENTING (continued)
Slide notes (best practices): (continued)– Considerations and dependencies (optional): Compatibility is a very big issue for
business and technical managers. Answer the question: “Will this offering work with my existing [operating system, network, application suite, hardware, and processes]?” Include:
• Culture changes and executive sponsorships needed to achieve innovationor transformation.
• Upcoming releases that may provide additional functionality. • “Lessons learned” by IBM and clients on the best way to implement
the solution/offering, using experiences from other clients, if available. • Infrastructure changes or prerequisites needed for successful implementation.
– Next steps (optional): Provide your client with an outline of actions you want them toagree to next. For example, a workshop, an account assessment, an IBM solution center visit, to contact an approved client reference, a demo, a trial, etc.
IBM Converged Communications Services – IPTV and triple play infrastructureRespond to evolving subscriber expectations with an open,integrated network solution and virtually unmatched integration services
Today’s fast-changing communications industry is forcing telecommunications and broadband Internet service providers to adapt quickly to new market pressuresto remain competitive.
Service providers face an urgent need to increase market competitiveness by deploying an integrated, scalable Internet Protocol Television (IPTV)network that enables the rapid deployment of new video-based services.
IBM can help you implement an IPTV multimedia and video-readynetwork infrastructure solution that can:
– Increase customer loyalty and satisfaction.
– Facilitate increased market competitiveness and revenue.
– Meet your business needs.
Our combination of skilled experts with experience in implementing successful IPTV solutions, and partnerships with industry-leading technology vendors, allows us to offer you a proven and validated IPTV and triple play infrastructure solution.
Incumbent telecommunication and broadband Internet service providers are facing competitive threats from cable andsatellite television operators.
Evolving customer preferences and the emergence of new technologies in the communications sector mean that:
Consumers now want a wider range of TV, video and video-basedservices from their service providers.
Telecommunication and broadband Internet service providers arelosing customers and market share to communications service providers who provide IPTV and triple play (voice, video and data) services.
Service providers are required to leverage the latest technologies tooffer increased user self-programming options, portable content andtime-based scheduling.
IBM offers a tested IPTV and triple play network infrastructure solution to help meet your business needs and challenges.
We help you implement … that can …
A fully integrated video-enabled, carrier-grade, scalable Internet Protocol (IP) Multiprotocol Label Switching (MPLS) network
An IPTV multimedia infrastructure that leverages IBM’s architecture, testing and customer scenarios from the IBM IPTV “Center of Excellence” inLa Gaude, France
Help increase customer satisfaction and loyalty through new and enhanced television (TV),video and video-based services.
Facilitate a competitive advantage and create opportunities for incremental revenue generation with an open and flexible IPTV networkinfrastructure based on next generationnetwork (NGN) architecture.
Leverage unmatched integration and compatibility testing and expertise across a broad rangeof industry-leading vendors.
Support the latest IPTV standards, formats and technologies including video-on-demand andother premium video-based services.
A strong ecosystem of IPTV subsystem vendors gives you the flexibility to choose the IPTV network architecture solution that best fulfills your requirements.
Video-on-demand Video headend Conditionalaccess systemMiddleware
Core and metro network Access network
IBM serves as a primary contractor Delivers IPTV solution integration and
IBM Financing Advantage: Affordable, Simple, Accessible, Complete
IBM Financing Advantage is designed to help you capture the high-growth mid-market opportunity with accessible, simple processes, and complete financing options. Financing IT and solution
acquisitions can help clients by deferring upfront investment costs, conserving cash for higher-yielding investments, and protecting against technology obsolescence.
Simplifies budgeting and planning– Combine IBM hardware, software, and services and other non-IBM products in a single contract with
a single monthly payment
Fast and simple financing – Rapid online Financing delivers credit, price and contract in under ONE hour
Complete solutions for IBM and non-IBM– Client Financing for HW/SW/Services on transactions as small as $1K USD
– Commercial financing for Business Partners
Enhanced software and services financing– Unlike many other vendors, IBM does not require HW
content in most instances
IBM Express Asset Recovery Solutions provide clients with a safe, secure and environmentally friendly way to dispose of theirold equipment
IBM Certified Used Equipment™, a cost-effective alternativeif new equipment is not an option
IBM offers associated services to help add value to yourIPTV and triple play infrastructure solution.
Our extensive portfolio includes:
Network Consulting Services. A combination of methodology, tools, processes, training, and practitioners—all working together to support your networking needs from assessments through strategy creation, design and testing, implementation, and ongoing management and operations.
Remote Network Management Services. Designed to help you reduce ITcosts, improve business resiliency, fill the skills gap for management expertise by providing instant access to management solutions, and reduce management complexity.
IBM Converged Communications Services. Helps you build business advantage with integrated voice, data and video environments designed to help maximize collaboration and productivity.
Enterprise Security Management Services. A comprehensive array of security services designed to help you reduce the risk of doing business online, while also decreasing the administrative costs associated with sound security management.
IBM possesses a unique combination of capabilities, skills and resources that set us apart from the competition.
IBM is a worldwide leader in IPTV networking consulting and integration services, with proven IT and networking expertise.
Our firsthand experience in implementing IPTV network infrastructure solutions allows us to offer prebuilt and provenIPTV and triple play infrastructure solutions.
Our technology relationships with industry-leading firms allows usto provide you with a selection of IPTV network architectures.
We can offer a team of skilled experts and specialists with extensive experience in integrating and testing multivendor network solutions.
IBM has several Telecom Solutions Labs that offer unmatched integration and compatibility testing capabilities across a wide range of IPTV subsystem vendor solutions.
The centers offer a variety of services including:
Client briefingsTailored to meet specific client requirements
DemonstrationsComprehensiveend-to-end solutions
Proof-of-concepts
Enable fastersolution deployments
Independent software vendor integration
Reduce riskduring solution implementation
ConsultancyThought leadershipin support of client engagements Montpellier,
Our Center of Excellence houses an IPTV and triple play infrastructure solution that incorporates components from Juniper Networks and other independent software vendors.
As a broadband service provider, the company experienced rapid growth that resulted in the need to automate customer management workloads and processes
Solution:
IBM provided the consulting services, software, network architecture and Cisco-based products needed to implement an IPTV solution that supported a full range of triple-play services, including automated customer service options
Result:
The company’s new portal system provides a more effective infrastructure that is helping the company accommodate growth of more than 400 percent
“Our combination of a three-in-one broadband solution with Internet, IP telephony and television attracts an ever-widening customer circle thatis searching for digital experiences of thehighest quality.”
To become more competitive, generate profits, increase customer loyalty and respond to industry deregulation
Solution:
IBM provided the consulting services, software, network architecture and Cisco-based products needed to implement an IPTV solution that supported a full range of triple-play services, including automated customer service options
Benefits:
Helped create a robust, on-demand environment for customers, enabling increased customer satisfaction, improved competitiveness and greater profits
“IBM and its partners have given us the tools and support to become a more resilient and responsive business in the face of changing market conditions.”
Required a reliable and market proven digital video headend and secure and multiplatform content protection solution
Solution:
IBM manages design, delivery and maintenance for the digital video headend from Cisco and content protection from Widevine
Benefits:
Using Widevine, the organization assures content providers that content is secured, offering them the critical access to premium content required to make their service attractive, regardless of consumer device
“IBM and Widevine have delivered an excellent, turnkey video headend and multiplatform content protection solution that offers us the flexibility to delivery PayTV services to a wide range of consumer platforms.”
Reform existing complex—15 operating systems and several proprietary hardware and software—IPTV-based service to reduce licensing costs, increase scalability and enable use by non-technical staff
Solution:
Working with several partners, IBM provided industry-leading hardware, including xSeries® and BladeCenter® servers, open-source Linux® software, digital media expertise and consulting services, from initial engagement to solution launch
Benefits:
An affordable, scalable and easy-to-maintain system that provides community residents with access to a wide range of interactive television and Internet services
“ IBM displayed a commitment and enthusiasm for the project that went beyond expectations, and worked extremely hard to keep us within our budget as well.”
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IT Infrastructure Library is a registered trademark of the Central Computer and Telecommunications Agency which is now part of the Office of Government Commerce.
ITIL is a registered trademark, and a registered community trademark of the Office of Government Commerce, and is registered in the U.S. Patent and Trademark Office.
Other company, product and service names may be trademarks or service marks of others.
References in this publication to IBM products or services do not imply that IBM intends to make them available in all countries in which IBM operates.
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