Ibm global enterpreneur briefing

© 2009 IBM Corporation

IBM Global EntrepreneurBuilding the Smarter Planet Ecosystem

March 2010

http://www.ibm.com/isv/startup/













© 2009 IBM Corporation2

IBM Global Entrepreneur

What is it?

– IBM is launching a global initiative that opens its doors and resources to early stage entrepreneurs looking to bring the next big idea to market

– IBM Global Entrepreneur has the products, people, and promotion that will help you extend the size and reach of your company, and help you rise above the rest

Why Now?

– Because today, the worlds physical systems are being infused with intelligence and this opportunity to apply information technology to physical infrastructure opens up vast new markets for the IT industry

– With disruptive, new technologies, this is the perfect scenario for innovative entrepreneurs to play a major role

– With our unique vision of a Smarter Planet, we are looking to partner with those entrepreneurs who share this vision and want to work together to solve our enterprise clients biggest challenges

Why IBM?

– While many companies make their technologies readily available to the next generation of entrepreneurs, only IBM also brings to the table relationships with its largest customers and the skills of its business, technical and marketing leaders.

– IBM offers industry context in which to develop the technology, customer insight for market validation of the technology, and the additional skills an entrepreneur needs to bridge the gap between building a ‘technology’ and building a ‘business’.


Needs of Early Stage Startup

DevelopmentLow costAccess to developer communityAccess to products, facilities and support

Marketing and SalesBranding – credentials to differentiate Access to beta customersEstablishing sales channels

Mentoring and NetworkingBusiness planFundraising/due diligenceIndustry contacts


Program Benefits - Overview

ProductNo charge software on-site or in the cloud

PromotionVisibility as part of IBM’s smarter planet agenda

PeopleUnlimited access to technical enablement support from a project resource manager (PRM)

Mentoring and networking through SmartCamp events and IBM Innovation Centers

Access to IBM industry insights and education to better understand the enterprise customer


Online registration and ongoing community interaction




Bringing together the local ecosystem at SmartCamps

SmartCamp is an exclusive networking and mentoring event aimed at identifying early stage entrepreneurs who are developing business ventures that align with our Smarter Planet vision

It brings together the local Smarter Planet ecosystem by reaching out to academia, government agencies, venture capitalists and startups in the community

The first SmartCamp in Dublin, Ireland, brought together partners such as Dublin City Council, Trinity College, SeedCamp, and AIB Seed Capital Fund. It provided access to world-class advisors plus a direct route to seed and venture capital for the finalists

IBM is working with partners around the world for SmartCamps in 2010

Tentative Schedule US – Boston (June)

Israel (June)UK (July)

France (Sept)US - Silicon Valley (Sept)

India (Nov)Ireland (Nov)


Winner of the Dublin SmartCamp

What do they do?

Treemetrics has developed a radical new way to measure, monitor and manage forest resources. They are the first to use 3D imagery to measure the quality of the standing forest resource before harvest .

What problem do they solve?

At present, the typical grower or purchaser does not accurately know the quantity or quality of a timber sale until after the trees are harvested. It is estimated that on average worldwide, 20% of the potential value of a forest is lost in this way.

Since winning SmartCamp:

State Forestry Company in Ireland became customer

Credibility with customers and the market “If IBM gave you the award, you must be good”

Interest from VC because ‘part of technical due diligence has been done’

Attracted $250k private investment

“Treemetrics has had a fantastic experience since working with IBM through the SmartCamp competition. IBM has helped shape our strategy and helped to ensure that our product was capable of meeting the global demands.” - Enda Keane, CEO, Treemetrics


Key Messages

IBM is announcing a new program to support entrepreneurs to help build a smarter planet – with solutions for the enterprise that will change the world

– Solving complex problems across the smarter planet areas require entire ecosystems of new partners, including startups and their technologies

– Global Entrepreneur facilitates entry into this market, providing support and resources in the areas the startup needs the most

IBM has deep relationships with the largest enterprise customers in the world. We bring this deep understanding of client needs, how business works, and how the world works to our partnerships

– IBM brings the context, industry expertise and experience of delivering solutions to enterprise clients for the last 50 years

– IBM industry frameworks serve as the bridge between startups and enterprise clients

Partnering with IBM can help you rise above the rest - increase your visibility, differentiation and credibility, and bring your technology to market faster

– We help you expand your local network by introducing you to mentors and potential investors at SmartCamps

– Benefits of the program can help you extend the size and global reach of your company


IBM Internal Use Only

Teaming with Entrepreneurs to Build a Smarter Planet


Program Benefits - Detail

ProductNo charge software on premiseFor up to three years, access a variety of IBM software for development, test, and demonstration through the IBM Software Access Catalog.

No charge software through the cloud IBM is teaming with Amazon Web Services and Novell to offer, for up to three years, access to DB2 Express Community editions and WebSphere sMash Amazon Machine Images for development, test, demonstration, and production.

PeopleIndustry education and insights Understand enterprise customers and their industry issues through online education and industry white papers

Project resource manager Get dedicated support from a project resource manager for one-to-one guidance and support through all stages of your project development. IBM will assign a manager to you when you participate in IBM Global Entrepreneur.

SmartCamps for mentoring and networkingParticipate in these exclusive mentorship and networking events held around the world. Startups selected to take part in SmartCamp have the opportunity to meet and gain advice from venture capitalists, corporate executives, local investors, and serial entrepreneurs.

PromotionIBM Global Entrepreneur directoryShowcase the innovative solutions that you bring to the marketplace by adding your company to the IBM Global Entrepreneur directory.

Visibility as part of the IBM smarter planet agenda Get exposure for your completed solutions to IBM executives who are responsible for the sales and marketing of smarter planet solutions to the marketplace.

Ibm global enterpreneur briefing

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