1 #SmarterEnterprise Edmonton October 2, 2014 #SmarterEnterprise
Jun 08, 2015
1 #SmarterEnterprise
EdmontonOctober 2, 2014
#SmarterEnterprise
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The D
eal
The Brainsof a
Smarter Planet
About
David CorriganDirector, Product Marketing InfoSphere [email protected]
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substantially outperform
Studies show that organizations competing on analytics outperform their peers
1.6x Revenue Growth 2.0x EBITDA
Growth2.5x Stock Price Appreciation
IBM IBV/MIT Sloan Management Review Study 2011Copyright Massachusetts Institute of Technology 2011
IQbusiness initiative
BUSINESS IMPERATIVE
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Only
Of Available Data is UsedForrester Research: Can You Give The Business The Data That It Needs?by Michele Goetz, November 13, 2013
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Harness All Available Data
Information Integration & Governance
Systems SecurityOn premise, Cloud, As a service
Storage
New/Enhanced ApplicationsAll Data
What action should I take?
Decision management
Landing, Exploration and Archive data zone
EDW and data mart
zone
Operational data zone
Real-time Data Processing & Analytics What is happening?Discovery and
exploration
Why did it happen?
Reporting and analysis
What could happen?Predictive
analytics and modeling
Deep Analytics data zone What did
I learn, what’s
best?Cognitive
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Key Imperatives for InsightCreate new
business models
Optimize operations and reduce fraud
Attract, grow, retain customers
Transform financial
processes
Manage risk
Improve IT economics
Big Data & Analytics
Big Data & Analytics
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Create new business models
(CEO)
Optimize operations; counter fraud & threats
(COO)
Attract, grow, retain customers
(CMO)
Transform financial &
management processes
(CFO)
Manage risk
(CRO)
Improve IT economics
(CIO, CDO)
Key Imperatives for Insight
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Attract, grow and retain customers
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Optimize operations
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Leverage Machine Generated Data• Identified root cause of equipment failure• Avoided multi-million dollar replacement
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Manage risks and threats
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Transform financial and management
processes
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Mueller Inc.
reduction ofmanufacturing
waste
30% ROI113%
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Create new business models
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Predictive Asset Maintenance• Capture equipment sensor data to identify
potential service needs and offer pre-emptive maintenance
Precision Agriculture• Leverage weather, soil sample and GPS
location data to help farmers determine where and when to best plant and harvest crops
Business BenefitsDeliver services directly to customersOptimize output of fieldsAvoid equipment downtimeReduce spare parts inventory
Agricultural equipment manufacturer uses Big Data to engage with clients in new ways
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While data collection has become 24x7.Decision making
IS NOT.
Heart Beats: 1 value/hour (7,799 lost)
Breathing: 1 value/hour (2,099 lost)
Blood Oxygen Levels: 1 value/hour (3,599 lost)
ECG: 1000 readings/sec (86,400,000 lost)
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Volume Variety Velocity Veracity
Data at ScaleTerabytes to
petabytes of data
Data in Many Forms
Structured, unstructured, text,
multimedia
Data in MotionAnalysis of
streaming data to enable decisions
within fractions of a second.
Data UncertaintyManaging the reliability and
predictability of inherently imprecise
data types.
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There’s a shift in the CIO’s office, from mostly spending money
to save money,to spending money
to make money.
By 2017, CMOs will spend more on IT
than CIOs.IDC
“GM IT Goal: Boost IT’s measurable payoff by 10x, handle 2x the projects, and get them done 3x faster. The DW incorporates both cutting edge Hadoop technology as well as more traditional MPP technologies historically used for data warehousing. For Hadoop, GM has deployed IBM’s BigInsights platform [the IBM non-forked Hadoop distribution – 1.1PB cluster – 55 of 200 data marts moved].”
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What good are insights, if you lack confidence
in the data?
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Trust It. Confidence means:
1. Lineage2. Integrity3. Governance4. Security & privacy5. Currency / Up to date6. Correctness7. Completeness
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Demand that complexity is placed behind
the glass and move decisions from the elite few to the
empowered many.
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Watson Analytics with Embedded Data Refinery Services
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IBM Bluemix – it’s All About the Data
CloudantSQL Database MobileData Time SeriesDatabase
Analytics for Hadoop
Analytics Warehouse
GeospatialAnalytics
Reporting
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IBM delivers agovernable and consumable
Big Data and Analytics platform that’s steeped in
analytics for data in-motion and data at-rest calledWatson Foundations
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What sets IBM apart …
• Industry's only Strategy and Analytics practice with 15K experts
• World’s largest digital agency, IBM Interactive Experience
• More than 100,000 people trained on analytics
• Consult, implement and run end-to-end analytics
• 15 Big Data & Analytics solutions and services available on Cloud Marketplace; 9 more to launch this quarter
…Our Expertise and Technology
• Most diverse portfolio of advanced analytics, including cognitive
• Streaming for real-time analytics
• Context computing for more accurate, quicker decision-making
• Most comprehensive enterprise-ready Hadoop distribution
• IBM Power Systems analyzes data 50x faster than the latest x86
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How to Move Strategically and Transform Your Enterprise
Invest in a big data & analytics platform
Be proactive about privacy, security and governance
Imagine It. Realize It. Trust It.
Build a culture that infuses analytics
everywhere
To trust the insights you have to
trust the facts
Privacy and security to protect the data
Enable risk-aware decisions
Build towards a platform for all data
and analyticsAnalyze
data in motion
Cultivate new partnerships & roles
Start withyour people
Infuse analyticsinto key business
processesDeploy the full range
of analytics
Join us at IBM Insight 2014.
the largest big data conference in the world
sessions and innovativeStreams on Business Analytics,Enterprise Content ManagementAnd Information Management
foundnetworkingopportunitiesinvaluable
business- and industry-focused sessions featuringtop experts from around the world
technical sessions, hands- on labs and developer activities that include cloud, mobile, security, social, Watson and more
exhibitors at the EXPOIncluding showcasesfrom 250+ Business Partners
in training, certification, hands-on labs,networking, executive one-on-one meetings,expert talks and food and entertainment
client andBusiness Partner speakers fromacross all industries
IBM, the IBM logo, and ibm.com are trademarks of IBM Corp., registered in many jurisdictions worldwide. Other product and service names might be trademarks of IBM or other companies. A current list of IBM trademarks is available on the web at “Copyright and trademark information” at ibm.com/legal/copytrade.shtml.© Copyright IBM Corporation 2014.
attendees at the one-day Business Partner Summit
Attend IBM Insight to learn how big data and analytics can help you outperform your peers. With IBM business and technical solutions forbig data and analytics, you can turn cloud,mobile and social into competitive advantage.
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Got Questions?
• Stop by the Social Café
• Download additional content from the tablets in the Social Café
• Visit: IBM Big Data & Analytics – ibm.com/bigdata&analytics
IBM Big Data Hub - ibmbigdatahub.com
David CorriganDirector, Marketing [email protected]
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