IA Ondernemen met innovatieve apps. Sessie 1 Frederik de Wachter Lean startup

Me

https://delicious.com/frederik.dewachter

“90% of consumers start a task on one device and finish it on another,”

Agoria App Alliance

Tagger.fmLessons Learned

• Started building before testing

• Outsourced development

• Music industry - Scalability

• Validate assumptions

TapCrowdLessons Learned

• What is your business model?

• Highly competitive global market

• What is your RTB, USP, focus?

BarcoLessons Learned

• Shorter time-to-market

• Business model innovation

• Living Labs

!!

Faster Innovation ▪ Access to creative people,

skilled developers ▪ Corporate accelerator ▪ Building business around

Barco’s products & markets! Exploration

!Startups

!Faster Monetizing

▪ Access to trusted and global distribution

▪ Build credibility ▪ Boost PR & branding!

Exploitation

Cross fertilize

iCinemaLiving Lab

• Work together with all stakeholders

• Mix of very different expertise

• Create a real-life environment to test, measure and learn

• Technology, consumer experience, business value

How Constant Innovation Creates Radically Successful Business

The Lean Startup• Entrepreneurs are everywhere

• Entrepreneurship is management

• Validated Learning

• Build-Measure-Learn

• Innovation Accounting

WhatInstead of making complex plans, based on a lot of assumptions…

We make constant adjustments in Build-Measure-Learn feedback loops

Use feedback to persevere or pivot

value hypothesis growth hypothesis

MVPtest

Innovation Accountingmeasure

Pivot or Persevere

initial MVP after optimisation

registration 5% 17%

activation 17% 90%

retenetion too low 5%

referreal too low 4%

Accelerate

Strategy

Principles

Tactics

Strategy

Principles

Tactics

12/2013 MARIYA YAO RAPID ITERATION ON MOBILE LEAN STARTUP CONFERENCE 2013

Typical cost to develop an iOS app

Average revenue / app in Apple App Store

~$10,000 - $50,000

~$4,000

http://www.quora.com/How-much-does-it-cost-to-build-an-iPhone-app

http://www.forbes.com/sites/tristanlouis/2013/08/10/how-much-do-average-apps-make/

Monday, December 9, 13


Typical cost to develop an Android app

Average revenue / app in Google Play Store

~$11,000 - $55,000

~$1,125

http://www.quora.com/How-much-does-it-cost-to-build-an-iPhone-app

http://www.forbes.com/sites/tristanlouis/2013/08/10/how-much-do-average-apps-make/



of downloaded apps are opened just one time

of an app’s users are lost after one month

22%

62%

Sources: http://www.localytics.com/bloghttp://blog.flurry.com/


PrinciplesInterface prototyping answers questions like:!!

• Can people navigate through my interface?!• Do people understand what these buttons do?!• Can people perform basic tasks in this app?!

Principles...and often misses important questions like!!

• Will people come back every day?!• Will they become passionate evangelists?!• Will they pay for your value proposition?

PrinciplesWhat does a user need to do to make themselves AND your business successful?!!

1. Return regularly!2. Contribute content!3. Invite friends!4. Make repeat purchases

Principles!

1. Ask the Right Question

2. Focus on Value / Experience

3. Test Your Core Loop

Strategy

Principles

Tactic

Strategy

Principles

Tactics

Strategy!

1. Prototyping simplicity

2. Prototyping emotion

3. Prototyping engagement

4. Prototyping distribution



Over 5 mil downloads since May launch!Average of 4.5 star rating!

It's easy to use, powerful and free

purchase more for $0.99 to $1.99 apiece, including a green screen, split-screen, party effects, and more.


RUN GAME


GameSalad!

Platform that lets you build 2D mobile games without any code!

> 200,000 games have been made 70 have been in the top 100 in US App Store!

What is the right level of “virality” to get consistent growth yet maintain credibility?!!

• Do my own contacts want to connect with me on a professional networking site?!

• Are people willing to upload their rolodexes in order to access 2nd degree connections?

Strategy

Principles

Tactics

Tactics!

1. Concierge prototypes

2. Prototyping on platforms

3. Prototyping with competitors

4. Creative prototypes

TacticsHow would you prototype Instagram with NO code written?


Instagram

Take Photo

Add FilterShare Socially


!

1. Have testers email you photos they want filtered!2. Have a professional editor edit photos on

demand!3. Upload edited photos on tester’s behalf!4. Measure change in key metrics


Instagram

Take Photo

Add FilterShare Socially


TacticsHow would you prototype Instagram with NO code written?

@iminds

The iMinds Living Lab approach - an enabler for downstream innovation

@iminds

Opportunities……to experiment …to monitor …to explore …to discover …to identify …to validate …to demonstrate …to create

@iminds

The iMinds Living a real-life test and experimentation

environment

where users and producers co-create innovations

in a trusted, open ecosystem that enables business innovation

Wij leveren een halve dag gratis advies aan bedrijven die een vraag hebben omtrent mobiele applicaties. Enkele concrete vragen die wij kregen zijn:!

!• Mediahuis: 'We zoeken iemand die een second opinion kan geven over

onze gerealiseerde apps’!• Eriks (http://eriksbaudoin.be/) : 'We willen gebruik maken van mobiele

applicaties binnen onze bedrijfsprocessen maar weten niet hoe er aan te beginnen’!

• Westkans : 'Hoe kunnen we onze data over toegankelijkheid (voor mindervaliden) aan de kust beter bekend maken’!

• Een StartUp : 'Kunnen jullie een Minimum Viable Product maken voor mijn idee’!

• Macx : 'We zoeken mensen om te brainstormen over een visuele interface'

THX

IA Ondernemen met innovatieve apps. Sessie 1 Frederik de Wachter Lean startup

Technology

add filtershare socially

code written

prototype instagram

typical cost

app

prototyping

apps

learn