Hyundai Presentation-NEWESTOFFICIAL-1

Hyundai & Funny or Die New Thinking, New Possibilities

Maxwell B. Adler Amanda B. Hyman Meghan F. Keleher Nicholas G. Orefici Gregory J. Travers

The Sonata

2008 Sonata

2015 Sonata

Brand Essence

Modern

Remarkable

Spontaneous

Sexy

Confident

Target consumer

Millennial’s that are cool, hip, trendy, & tech savvy

WE HAVE THEM!

• Leader in reaching “The Cool Kids” (A18-34)

• Leader in live premium sports

• Larger and more engaged audience

• Leader in Pop Culture • Leader in Branded

Entertainment

•  Incorporate Hyundai’s marketing message and Funny or Die’s comedic sensibility to tell a story

•  Connect your brand and consumers in an organic and personal way

•  Pull in consumers with original content •  Achieve larger and longer-term marketing goals

Vision

Make Every Day, Less Everyday

• Best talent in front and behind the camera

•  Incredible track record with 350+ Campaigns, across 15+ Categories

• Comedy expertise, with top level custom service

• Engaged audience with the Biggest Comedy Brand on Social Media

‘Joining the race’ Vs. ‘Living the dream’

• Day in the Life of the average person with multiple social roles (proud of every aspect)

•  Career Professional •  Spouse/Parents •  Socialite

• Derive humor from everyday situations • Glamourize and Satirize the car’s role in daily

life •  Family Hauler •  Commute Companion •  Date Night Chariot •  Social Hub

You don’t watch the Super Bowl on Monday! Hyundai’s Successful Campaigns: World Cup, NBA Playoffs and,

Super Bowl

Get Official Sponsorship Brand Awareness, without the Official Sponsorship Expense

The Attraction of LIVE SPORTS

•  Pre-Game Show Sponsorship

•  On-air sports on TBS will round out the campaign as a full 360-degree effort

MLB playoffs

73% Do NOT visit

Turner Sports & Y!

79% Do NOT visit

Bleacher Report

87% Do NOT visit Turner NBA

99% Do NOT

visit NCAA

To reach an extended audience, it makes sense to include FOD as a

partner for your brand’s Sports strategy.

We have low duplication across FOD and other Turner Sports

Properties.

FOD visitors index high against purchase of basketball tickets

online (172) and any sports tickets online (204), and reading sports e-

newsletters (280).

FOD Audience Index: Sports

has partnered with a number of automotive brands to create memorable campaigns.

Our audience indexes high amongst competitors for those in the market for automobiles and they love the content we

create with these brands!

FOD Audience Index: Auto

146 New (p/online - last 30 days)

182 New/used (p/online - last 6 mo.) 

142 New/used (p/in person - last 6 mo.)

150 Provide Frequent Advice

FOD Social Power

Posts average 1,700 likes and 314 shares!

Top 20 Most Engaged Brands Top 100 of all Twitter accounts

Adding 150+ new Followers/Day, 1000% YoY Growth

Relationships with over 1,500 blogs in 25 categories!

FOD Social Power

Promotion Across Turner Digital

Campaign Can Run Across Turner Comedy Sites, and linked to Video on FOD

Homepage Roadblocks on Turner Entertainment Sites

• Make up 65% of social media interaction •  Social Media activity is highest during sporting events

•  Use media approximately 9.5 hours/day, 67 hours/week compared to Gen X

•  35 hours/week with digital media ALONE

Millennials’ Digital Presence

Source: Motortrend.com; MediaPost

Fiat Sizzle Reel

Case Study: Fiat & Funny or Die

•  Satirical Twist •  Gets noticed, gets buzz, gets shared •  Leveraging key brand characteristics

•  Broad reach and targeted engagement

•  100K views during the first weekend

1.2MM views 1.7MM views

•  Over 2.9MM across FOD & Youtube

Multiplatform campaign generated 53MM impressions!

38MM Linear & 15 MM Digital

68% of people watched the entire video and spent over 4 mins on the

page!

Case Study: Fiat & Funny or Die

• Greater appeal to the younger, sexier, better educated consumer

•  Infiltrate Turner Properties with original branded content revolving around MLB Playoffs on TBS

• Asking for an additional $3,000,000 • Evolving brand with a great voice

recap

Thank you!