Hybrid Robot [a lab prototype] Niche Markets $100M • Special Forces • Law Enforcement • First Responders New Markets $500M • Security, Surveillance • Educational • Retail, Toys TEAM 1- Hybrid Robot, University of Minnesota A Robot for Joint Ground and Airborne Operations iCorps Journey Point of Departure http://youtu.be/tb6o0w R9QEQ 2 min video Video locally
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Hybrid Robot [a lab prototype]
Niche Markets $100M
• Special Forces• Law Enforcement• First Responders
Getting the job done:Cheaper, faster, easier and saferProvide:Convenience & usability
• Internal sales force• Outside sales agents
• Personal support• Dedicated support personnel by customer segment
• Asset sales and service• Fixed pricing with product options• Volume pricing
• Facilities for manufacturing• IP (patents, etc.)• Human capital• Funding sources• Our Loper ground robot
• Develop alpha prototype• Develop beta prototype• Establish production
• Resource for ruggedization• Resource for S.W.A.P.• Resource for aero-engineering• Resource for precision manufacturing• Service providers
• Cost of selling/lease/service• Cost of unit production• Cost of support and training• Cost of market share capture
Hybrid Robot Team 1 (UMN)Our Final Version (has 3 pivots)
End-user DomainManufacturerUniversity of Minnesota
Hybrid Robot IP Flow
Hybrid Robot Technology Principal Investigator Robotics Lab Staff
Office of Technol
ogy Licensin
g
Robotics
Platform
CompanySales/
Lease/Service
Distribution
Network
Industry-specific Distribu
tor/ Support
Customer
Distribution Channels
RoboticCompany
Service
Sales
Large Farming Companies (>10K acres)
Medium Farms (2K<X<10K acres)
Small Farms (<2K acres)
$
Market Share Update(Beating Swords into Plowshares!)
TAM$5B
SAM$1BTarget Market $100M
TAM$500B
SAM$10BTarget Market
$1B
Military Market[Source: UMN Scout Robot experience]
Agriculture Market[Source: US Dept. of Agriculture]
Back-up slides
US Department of Agriculture
US Department of Agriculture
US Department of Agriculture
US Department of Agriculture
American agriculture landscape as of 2007
• Number of farms: 2,204,792 (75,810 more farms than in 2002)• Acres in farms: 922,095,840 (Loss of over 6 million acres since
2002)• Farms enrolled in conservation programs: 346,231 Farms
(38,547,450 Acres)• 125,000 farms produced 75% of the value of US agriculture
production• Government Payments: $8 billion, averaging $9,523 per farm.• Average per farm production expenses: $109,359• Female Operators: 306,209 (a 30% increase from 2002)
Source: USDA (US Dept. of Agriculture) - 2007 Census of Agriculture