BrightSide at UMN Uniting communities, making a difference. Clara Holder & Carley Meyers 4 March 2019
BrightSide atUMNUnitingcommunities,makingadifference.
ClaraHolder&CarleyMeyers4March2019
18%ofstudentsqualifyasfoodinsecure.
Of 51,000students,that’s8,700whoareunabletoaffordenoughfood.
Fooddesertsnegativelyimpactlives,buttheydon’thaveto.
55%ofCedarRiversidecommunityisbelowthefederalpovertyline.
Howmightweimprovestudentandcommunityaccesstoaffordable,freshfood?
Learnmore&askquestions
Breakdownthebarriers
Increaseaccesstofreshfood
TheBrightSide ModelatUMN
5+yearsofsustainability Student-led
Communitydriven
Uniqueopportunities
HowdoesBrightSide work?
ProduceWarehouse DeliveryVan
Volunteer&YouthWorkerNetwork
CornerStore Buyer’sClub
Pilot:Summer2019
Pre-pilotFocusison
volunteers,studentgroup,Buyer’s
Clubparticipants,andfundingstrategy
Part1:Buyer’sClubinitiation6weekslong
X60-80
participants
Part2:Buyer’sClubandCorner
Stores
4weekslongx
10cornerstores
CustomerSegments
60-80students
10 cornerstores
BusinessModel&FinancialPlan
Weareaself-sustainedsocialventurethatisproventowork.
BusinessModel&FinancialPlan
5yearplan
Expansiontootherneighborhoodsandcities
Increaseorganizationalinvolvement
Improveofferingsandpartnerhips
Developcommunity-specificofferings
TheoryofChangeInput:● Students,youth
workers,volunteers● Customers● Cornerstoreowners● Producedistribution
system● Wagesforyouth
Output:● Participantsbuy
produce● Participantsconsume
moreproduce● Cornerstoreowners
sellmoreproduce● Consumerssave$$$
Outcome:● Increaseconsumer
accessandconsumptionofproduce
● Consumerssave$$$● Youthworkersgainskills
&alivingwage● Studentsgainexperience
Impact:ReducingfoodinsecurityontheUniversityofMinnesota- TwinCitiescampusandinnearby
neighborhoods.
Whywillwework?
1WearenotaCSAoraFoodShelf
2Weworkdirectlywithstudentsandcommunities
3 Wemeetpeoplewheretheyare
ClaraHolderNutrition,B.S.
CarleyMeyersHealthServicesManagement,B.S.
BrightSideatUMNUnitingcommunities,makingadifference.