Jan 27, 2015
Human Centered Design(HCD)
Manik Choudhary, PMI-ACP, CSP, CSPO, PSM-1 [email protected]
Disclaimer
These are my personal opinions on the subject and in no way represent that of my employer.
How might we solve water
problem in rural India?
Empathy !!
http://www.youtube.com/watch?v=cDDWvj_q-o8
GE – MRI Machine
http://www.youtube.com/watch?v=jajduxPD6H4
What is Human Centered Design ?
Human-centered design is about believing you can make a DIFFERENCE, and having an intentional PROCESS in order to get to new, relevant SOLUTIONS that create POSITIVE IMPACT.
How might we design a cook stove
that reduces the amount of smoke
inhaled by the user?
How might we design a toilet for
families living in areas with no
sanitation infrastructure?
How might we redesign the school
lunch program for an entire city while
providing for differences in individual
schools?
Human-centered design is a mindset !!
HCD gives you faith in your creative abilities and a process for transforming difficult challenges into opportunities for design.
It’s Human-Centered
Empathy and Understanding of needs
It’s Collaborative
Several great minds
It’s Optimistic
We can all create change—no matter how big a problem
It’s Experimental
Fail and to learn from your mistakes
HCD - an approach any challenge !!
Why Research ?
Source - Inc. Startup
Design Thinking
Source - http://www.khoslaventures.com/design-thinking/
Design Thinking
DESIGN THINKING means
creating INNOVATION by combining MULTI- DISCIPLINARY TEAMS, creative SPACE and an
iterative APPROACH.
Innovation
Source – http://www.nextupasia.com/how-design-thinking-can-change-the-world/
Source - http://doctorpreneurs.com/archives/2280
Multi-Disciplinary Teams
www.comakewith.us
Creative Space
Source – bootcamp bootleg d. School
Iterative Approach
*Source https://dschool.stanford.edu/groups/k12/wiki/17cff/
Iterative Approach
Understand Observe Define Ideate Prototype Validate
Problem Space Solution Space
Empathy
Iterative Approach
Understand Observe Define Ideate Prototype Validate
Problem Space Solution Space
Empathy
Design Thinking – Empathy Phase
Empathy
Define
Ideate
Prototype
Validation
Build Empathy
Pair up for interviews - Interviewer and Note
taker
See through the eyes of your users
Steer with open-ended questions
Confirm, redirect, or stop conversation with
Close Ended questions
Apply 5 WHY Techniques
Talk less, listen More
Take photos , Collect artifacts
Write down your impressions
“There Are No
Facts Inside Your Building,
So Get Outside.”
Steve Blank, entrepreneur, author, and educator http://www.forbes.com/sites/kevinready/2012/08/28/a-startup-conversation-
with-steve-blank/
Design Thinking – Define Phase
Storytelling
Clustering
Personas
Task Flow Analysis
Framework
POINT OF VIEW
Hypothesis about users’ needs
HMW Statement
Empathy
Define
Ideate
Prototype
Validation
* Source - http://www.3d-innovations.com/blog/?tag=design-thinking
Synthesis Framework
Source – Ideo HCD Tool Kit
Point of View and HMW Statement
Source – bootcamp bootleg d. School
Design Thinking – Ideation Phase
Empathy
Define
Ideate
Prototype
Validation
Be Visual
Defer Judgment
Encourage Wild Ideas
Build on the Ideas of Others
Go for Wild Ideas
Go for Quantity
One Conversation at a time
Stay Focused on topic
Brainstorm Rule
Source – bootcamp bootleg d. School
Design Thinking – Prototype Phase
Empathy
Define
Ideate
Prototype
Validation
Physical
Wireframes
Interaction
Storyboards
Acting
Pretotyping
Source – bootcamp bootleg d. School
Physical Prototype
Source - http://www.wooga.com/2011/03/lego-prototyping/
Story Board Prototype
Example storyboard from Arie Stavchansky, http://stavchansky.net
Acting / Role Play Prototype
Source - http://static.wooga.com/wp-content/uploads/Lego-Prototyping-One-copy.jpg
Design Thinking – Validate Phase
Test the Solution with a “demo” before Building the actual product*
* Source- Running Lean – Ash Maura
Empathy
Define
Ideate
Prototype
Validation
* Source - http://lean.st/
Des
Source - https://novoed.com/designthinking/reports/166459
References
IDEO HCD Tool Kit
Inc. Startup
TLC Labs
http://uxthink.wordpress.com/2010/01/10/apple-design-proces/
http://theleanstartup.com/
Thank you !!
Manik Choudhary [email protected] LinkedIn - http://www.linkedin.com/pub/manik-choudhary-pmi-acp-cspo-psm/1/54/529 Slide Share - http://www.slideshare.net/ManikChoudharyPMIACP Twitter – #manikchoudhary9