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Hindustan UnileverHindustan Unilever
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Group No. 2Group No. 2
ROLL NO NAMEROLL NO NAME
07 Mrudula Bhujbal07 Mrudula Bhujbal
51 Anjana Subramanian51 Anjana Subramanian
31 Shivani Rajpuria31 Shivani Rajpuria
52 Sunayana Talukdar52 Sunayana Talukdar
55 Khushbu Vig55 Khushbu Vig
45 Ashwita shetty45 Ashwita shetty
29 Varsha Patel29 Varsha Patel
35 Reshma R35 Reshma R34 Shabab Reshamvala34 Shabab Reshamvala
57 Waqar Shaikh57 Waqar Shaikh
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INTRODUCTIONINTRODUCTION
Indias largest fast moving
consumer goods providing high quality ofgoods and services
Reputation WHY HUL???
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HISTORY OF HULHISTORY OF HUL
The Anglo-Dutch company The late 19th and early 20th century Unilever used to export itsproducts to India.
In 1931, Unilever set up its first Indian subsidiary, HindustanVanaspati Manufacturing Company, followed by Lever BrothersIndia Limited (1933) and United Traders Limited (1935). Since the very early years, HUL has vigorously responded tothe stimulus of economic growth. The liberalization of Indian economy in 1991 Deregulation permitted alliances, acquisitions and mergers. Divestment of government equity in public sectorundertakings (PSU) to private sector partners In February 2007, the company has been renamed to"Hindustan Unilever Limited
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PRODUCTS OF HULPRODUCTS OF HUL
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EVOLUTION OF HULEVOLUTION OF HUL
PRODUCTSPRODUCTS
To keep pace with theTo keep pace with thetimes and to boost itstimes and to boost itssales,the products of HULsales,the products of HULhave been undergoinghave been undergoinghuge makeovers andhuge makeovers andevolution over the years.evolution over the years.
For instance,For instance, RinRin Rin AdvancedRin Advanced SurfSurf--Surf ExcelSurf Excel
Close Up too hasClose Up too hasintroduced new gels such asintroduced new gels such asCrystal and Crystal Frost.Crystal and Crystal Frost.
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LUXLUX For instance,For instance,LUXLUX
Lux stands for promise ofLux stands for promise ofbeauty and glamour and is onebeauty and glamour and is one
of the most trusted personalof the most trusted personal
care brands of India.care brands of India.
The secret ofThe secret of Lux soapd sLux soapd s
longevity has been itd slongevity has been itd s
constant evolution, be it soapconstant evolution, be it soap
color, packing, new variantscolor, packing, new variants
fragrance or design.fragrance or design.
Extending the soap cake toExtending the soap cake to
a range of shower gels,a range of shower gels,
moisturizing bars and liquidmoisturizing bars and liquidsoaps has helped the companysoaps has helped the company
keep consumers excited andkeep consumers excited and
competition at bay.competition at bay.
..
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PROMOTIONAL STRATEGIESPROMOTIONAL STRATEGIESEvery company has to communicate theEvery company has to communicate the
presence of its market sharepresence of its market share..How does a company do that???How does a company do that???
There are many tools that a market can use:There are many tools that a market can use:advertising ,hoardings,radio,television andadvertising ,hoardings,radio,television and
internet advertisements.internet advertisements.HindustanHindustan UnileverUnileverLtd (HUL) plans to launchLtd (HUL) plans to launch
15 television programmes built around its15 television programmes built around its
brands on various TV channels.brands on various TV channels. THIS IS HOW HUL USED SALES PROMOTIONTHIS IS HOW HUL USED SALES PROMOTION
PROGRAMMES TO BUILD ITS BRAND.PROGRAMMES TO BUILD ITS BRAND.
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Where promotion was concerned HUL used anWhere promotion was concerned HUL used anentirely new outletentirely new outlet BOOKSTORES.BOOKSTORES.
Contests were conducted there and theContests were conducted there and thewinners were given product hampers.winners were given product hampers.
RELATIONSHIP BUILDING:RELATIONSHIP BUILDING:Direct contact programs with villagersDirect contact programs with villagers--
sales team to visit from time to time to increasesales team to visit from time to time to increaseawareness,induceawareness,induce trial and repurchase.trial and repurchase.
Find and target opinion leaders of the village toFind and target opinion leaders of the village to
increase advocacy for oneincrease advocacy for one product,shopproduct,shopbranding,busbranding,bus shelters etc.shelters etc.Target beauty parlorsTarget beauty parlors--to stock and advocateto stock and advocate
their products.their products.Presence of stalls during bazaarPresence of stalls during bazaar--offeringoffering
makeovers and sampling.makeovers and sampling.
T
HAT
ST
HE POWER OF SALES PROMOT
ION INT
HAT
ST
HE POWER OF SALES PROMOT
ION INBUILDING A BRAND.BUILDING A BRAND.
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ANNUAL SALESANNUAL SALES
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SWOTANALYSISSWOTANALYSIS
STRENGTHSSTRENGTHS Strong and wellStrong and well
differentiated brandsdifferentiated brands
Integrated supply chainsIntegrated supply chains Leader in exportsLeader in exports
WEAKNESSWEAKNESS Limited success in changingLimited success in changing
eating habitseating habits
Price positioningPrice positioning Competitors focusing onCompetitors focusing onparticular productparticular product
OPPORTUNITIESOPPORTUNITIES Growing consumer baseGrowing consumer base
Untapped marketUntapped market Changing consumer tastesChanging consumer tastes
THREATSTHREATS Unfavourable raw materialsUnfavourable raw materials
Reduction in real incomeReduction in real income Heavy onslaught ofHeavy onslaught of
competitioncompetition
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PASTPAST
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PRESENTSTATURE OFPRESENTSTATURE OF
HULHUL Rural markets and rural marketing involve a number ofRural markets and rural marketing involve a number of
strategies, which include:strategies, which include:
1. Joint or cooperative promotion1. Joint or cooperative promotion
2. Bundling of inputs etc2. Bundling of inputs etc Unique Selling Propositions (USP).Unique Selling Propositions (USP). Industrys role in building market linkages.Industrys role in building market linkages. Scope & opportunities.Scope & opportunities. Challenges.Challenges.
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PRESENTPRESENT
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y
Project ShaktiHLL came up with a unique and successful initiative wherein thewomen from the rural sector market HLL products, and hence,are able to reach the same wavelength as of the common manin villages
Future it strategyWith the implementation of robust transaction systems enablinginternal integration, the company's current ITstrategy is focusedon extending the supply chain to suppliers and distributors,
yFuture policiesUnilever is committed to providing the very best not only to our
customers but also to the environment. There are some unileverpolicies that aim to do just that:Environment policy:Quality policy:
Safety and health policy:
FUTURESTRATEGIESFUTURESTRATEGIES
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CONCLUSIONCONCLUSION
Unilever products touch the lives of over 2 billion people every dayUnilever products touch the lives of over 2 billion people every day whether that's through feeling great because they've got shinywhether that's through feeling great because they've got shinyhair and a brilliant smile, keeping their homes fresh and clean, or byhair and a brilliant smile, keeping their homes fresh and clean, or by
enjoying a great cup of tea, satisfying meal or healthy snack.enjoying a great cup of tea, satisfying meal or healthy snack. HUL works to create a better future every dayHUL works to create a better future every day HUL helps people feel good, look good and get more out of life withHUL helps people feel good, look good and get more out of life with
brands and services that are good for them and good for others.brands and services that are good for them and good for others.
HUL aims to develop new ways of doing business with the aim ofHUL aims to develop new ways of doing business with the aim of
doubling the size of the company while reducing the environmentaldoubling the size of the company while reducing the environmentalimpact.impact.
Considering the wider impact of their actions is embedded in theirConsidering the wider impact of their actions is embedded in theirvalues and is a fundamental part of who they are.values and is a fundamental part of who they are.
