PHOSPHORESCENT INVASION
HUDSON Phosphorescent Invasion
Mar 26, 2016
HUDSON Jeans Phosphorescent Invasion Recap
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PHOSPHORESCENT INVASION
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THE PHOSPHORESCENT INVASION
HUDSON Jeans, the iconic brand that combines British cool and LA ease, is staging a PHOSPHORESCENT
INVASION to celebrate the launch of their newest jean the LOULOU.
The LOULOU, inspired by the iconic “Le Smoking” tuxedo suit has a neon twist. HUDSON’s newest fit
embodies an effortless, chic, tailored, skinny silhouette with an all-important flash of color. Sporting a racing
stripe stitched down the side, the LOULOU will be unveiled in 3 color ways: Dark Navy with Phosphorescent
Orange, Burgundy with Phosphorescent Pink and Olive with Phosphorescent Yellow, which all glow under a
black light.
HUDSON has partnered with NY artist, Aakash Nihalani to create phosphorescent installations in New York
during NYC Fashion week and Paris during Paris Fashion Week, teaming up with the globally iconic Colette
to celebrate their 15 year anniversary. Concurrently, HUDSON and Nihilani created in-store installations at
participating Scoop NYC stores in New York and Las Vegas. The invasion continued with installations at
HUDSON trade show booths in Las Vegas and New York, then traveled to Hong Kong in March 2012 with a
HUDSON trade show booth at ENK China and an in-store installation at the new highly anticipated LAB by
Lane Crawford. Aakash Nihalani uses his signature fluorescent tape to highlight and emphasize elements
of layering and depth already present in the urban environment. His unique approach creates a playful
opportunity for passersby to interact and find intrigue.
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THE LOULOU
OUR NEwEST fIT EmbOdIES
THE EffORTLESS ANdROgyNy THAT’S STITCHEd UP
IN ImmACULATELy TAILOREd yET SUbTLy RELAxEd PIECES,
wITH A mINImALIST SILHOUETTE ANd THAT ALL ImPORTANT
dASH Of gLAmOUR
THE LouLouis inspirEd
by THE iconicLE smoking
TuxEdo suiT—
“The LOULOU is about art and contrast of color. The idea behind the jean is really a clash of different inspirations originating with the tuxedo style and drawing on phosphorescent street art and graphic elements, architecture and even athletic uniforms.” -Ben TavernitiHUDSON Creative and Design Director
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PRESS - PRINT
THE LOULOU IN MANSON, ZIGGY AND CHOPIN FEATURED IN NYLON – 4/12
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PRESS - wEb
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PRESS - wEb
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LOULOU LOVE
COSMOPOLITAN
NYLON
NYLON
GRAZIA UK
INTERVIEW
HEAT
LUCKY
VOGUE
HUFFINGTON POST
FASHION CHALET
DAILY FRONT ROW
“THEY ARE THE PERFECT CROPPED JEAN”“PREPARE TO BE AMAZED”
LA TIMES
“IT’S DENIM WITH A KICK”
“HUDSON’S LOULOU JEANS WILLMAKE YOU WANT TO GET YOUR RAVE ON”
“VIVA LA PHOSPHORESCENCE!CAN’T WAIT TO GET OUR GAMS GLOWING”
“OUR NEON OBSESSION RUNS DEEP”
“WE’VE GOT ANOTHER ‘IT’ JEANPHENOMENON ON OUR HANDS!”
“THE PERFECT PANTS FOR RUNNING FROM THE OFFICE TO THE DANCE CLUB”
“THE LIST: VOGUE.COM’S 50 PICKS FOR SPRING”
“WE LIKE IT. TIME FOR A SERIOUS PARTY!”
“A STRIPE DOWN THE SIDE OF YOUR TROUSERS IS SO HOT RIGHT NOW”
“TRANSFORMS ANY OUTFIT INTO PERFORMANCE ART”
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mORE ONLINE bUZZ
fEARNE COTTON spotted in London ERIKA mARIE of fashionchalet.net KENZA of kenzasmg.blogspot.com/
mARCUS of marcusmayhem.comLINdSEy of saucyglossie.com
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THE PHOSPHORESCENT INVASION, NEw yORK
For the launch of the LOULOU, HUDSON partnered with NYC artist, Aakash Nihalani to use his signature fluorescent tape to highlight and emphasize elements of layering and depth already present in the urban environment.HUDSON invaded New York City on the evening of February 10, 2012 during New York City fashion week. The Phosphorescent invasion took place throughout the city and included video projections and wildpostings of images from the original campaign showcasing the LOULOU illuminated by black light. The invasion will culminated in an exclusive event at Scoop NYC in the Meatpacking District.
LEIgH LEZARK HOSTEd THE EVENT AT SCOOP NyC wITH mUSIC by dJ HARLEy VIERA NEwTON.
NOTAbLE ATTENdEES INCLUdEd JOE JONAS ANd COCO ROCHA
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THE PHOSPHORESCENT INVASION, LAS VEgAS
Aakash Nihalani was on hand again to help spread the invasion to Las Vegas during Market Week. The HUDSON booth was covered in geometric neon and HUDSON and Scoop partnered again for an in-store event at Scoop in the Forum Shops at Caesar’s Palace
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THE PHOSPHORESCENT INVASION, COLETTE fRANCE
Hudson’s Phosphorescent Invasion hit Colette’s 15th Anniversary bash in Paris. In true Colette manner this 2 day carnival included all things cheerful & quirky – Music, Fashion, Food & Fun. Hudson brought the flash of fashion and some Hoola-hooping mayhem!
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HUdSONJEANS.COm + SOCIAL mEdIA
HUDSON digital media outlets including Facebook, Twitter, and Youtube were reskinned with Phosphorescent Invasion imagery, and the LouLou was available for purchase at hudsonjeans.com.
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TwEETS
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TwEETS
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TwEETS
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PRINT + bILLbOARdS
PHOSPHORESCENT
INVAS ION
HUDSON J EAN S . COM
PHOSPHORESCENT
INVAS ION
HUDSON J EAN S . COM
PRINT: V mAgAZINE, NyLON, fLAUNT, TEEN VOgUE, APPAREL INSIdERS
TwO LOS ANgELES bILLbOARdS: dOwNTOwN AT THE NEwmART + LA CIENEgA ANd SANTA mONICA
gUERILLA PROJECTION: NEw yORK
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CAmPAIgN PICTURES
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VIdEOS
CLICK TO SEE VIdEO
TRy US ON HUDSONjeANS.COMFACeBOOk.COM/HUDSONjeANSFOLLOW @HUDSONjeANS
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