METRO Monday, May 26, 2008 D Urbanites like to share with their online pals ‘SHARING is caring’, said one par- ticularly saccharine Care Bear many years ago. Since the arrival of Bebo, Facebook and MySpace into our lives, the urge to communicate and share information has never been as strong. But how many of us really like to share? Metro recently asked its 2,000-strong panel of Urbanites if they’ve registered with social networking sites. Four out of five hip Metro readers are currently using them to keep in touch with their online buddies. Their top three favourite sites are Fa- cebook, with a 53 per cent member- ship; Bebo with 50 per cent; while one-third prefer MySpace. by joanne o’connor But do they actually use them to communicate? Not really, it seems. Only 31 per cent of Facebook users feel the need to log in, a mere 35 per cent Bebo their friends regularly, while a paltry one in ten like spending time in MySpace. Some Urbanites claimed to be irri- tated by some of the features on net- working sites, such as annoying ad- verts and spam, while two per cent want payment for using the sites and another two per cent want free stuff. Nearly 40 per cent of networking Ur- banites described it as a ‘way of catch- ing up with friends’ while others claim to have been bullied into it by their so- cial-networking-addicted buddies. ‘I wanted to see what all the fuss was about,’ was the response of almost 33 per cent of curious Urbanites. ‘I wanted to see what all the fuss was about’ Four out of five Metro readers use social networking sites to keep in touch with their online friends, with the top three favourite sites named as Facebook, bebo and MySpace So what’s Urban Life all about? URBAN Life is Metro’s innovative study of ‘Urbanites’ – young, full- time working professionals in Greater Dublin. Every year we research the opinions of 2,000 Metro readers, asking for their views on everything from current affairs to must-see movies. What do I get out of it? We’re giving away €27,000 in prizes – hundreds of €30 HMV vouchers and a €1,000 in cash after each survey. If you complete five or more of our six surveys, you will be entered into our €3,000 prize draw. What’s involved? The first survey is in November with one every six weeks. All surveys are online and take only 15 minutes. Sign me up now Visit www.myurbanlife.ie/join or FREE TEXT to 50400. Text TNS (space) first name (space) e-mail address to register your interest in taking part. METRO has done it again! Just one year after being named ‘Best New Market Entry’, the newspaper scooped the prize for ‘Best Market Research’ for Urban Life at the All Ireland Marketing Awards. Urban Life is our online consumer insight panel comprising over 2,000 Urbanites (18 to 44-year-old professionals) and is the largest research panel ever set up by a single Irish media company. Through a series of interactive online surveys, we get unparalleled insights into the behaviour and lifestyles of young, affluent consumers who are media research- savvy. Commenting at the awards ceremony in Dublin’s Citywest Hotel last Thursday night, Lee Thompson, Managing Director Metro Ireland, said: ‘This award testifies to the appeal of a clearly focused and targeted proprietary study which enjoys an unprecedented level of trust with its respondent universe.’ Metro has real urban insight
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� METRO Monday, May 26, 2008 D
Urbanites like to sharewith their online pals
‘SHARING is caring’, said one par-ticularly saccharine Care Bear manyyears ago.Since the arrival of Bebo, Facebook
and MySpace into our lives, the urgeto communicate and share informationhas never been as strong.But how many of us really like to
share?Metro recently asked its 2,000-strong
panel of Urbanites if they’ve registeredwith social networking sites.Four out of five hip Metro readers
are currently using them to keep intouch with their online buddies.Their top three favourite sites are Fa-
cebook, with a 53 per cent member-ship; Bebo with 50 per cent; whileone-third prefer MySpace.
by joanne o’connor
But do they actually use them tocommunicate? Not really, it seems.Only 31 per cent of Facebook users
feel the need to log in, a mere 35 percent Bebo their friends regularly, whilea paltry one in ten like spending timein MySpace.Some Urbanites claimed to be irri-
tated by some of the features on net-working sites, such as annoying ad-verts and spam, while two per centwant payment for using the sites andanother two per cent want free stuff.Nearly 40 per cent of networking Ur-
banites described it as a ‘way of catch-ing up with friends’ while others claimto have been bullied into it by their so-cial-networking-addicted buddies.‘I wanted to see what all the fuss was
about,’ was the response of almost 33per cent of curious Urbanites.
‘I wanted to see whatall the fuss was about’
Four out offive Metroreaders usesocialnetworkingsites to keepin touch withtheir onlinefriends, withthe top threefavouritesites namedas Facebook,bebo andMySpace
So what’sUrban Lifeall about?URBAN Life is Metro’s innovativestudy of ‘Urbanites’ – young, full-time working professionals inGreater Dublin. Every year weresearch the opinions of 2,000Metro readers, asking for theirviews on everything from currentaffairs to must-see movies.What do I get out of it?We’re giving away €27,000 in prizes– hundreds of €30 HMV vouchersand a €1,000 in cash after eachsurvey. If you complete five or moreof our six surveys, you will beentered into our €3,000 prize draw.What’s involved?The first survey is in November withone every six weeks. All surveys areonline and take only 15 minutes.Sign me up nowVisit www.myurbanlife.ie/join orFREE TEXT to 50400. Text TNS(space) first name (space) e-mailaddress to register your interest intaking part.
METRO has done it again!Just one year after beingnamed ‘Best New MarketEntry’, the newspaperscooped the prize for ‘BestMarket Research’ for UrbanLife at the All IrelandMarketing Awards. UrbanLife is our online consumerinsight panel comprisingover 2,000 Urbanites (18 to
44-year-old professionals)and is the largest researchpanel ever set up by a singleIrish media company.Through a series ofinteractive online surveys, weget unparalleled insights intothe behaviour and lifestylesof young, affluent consumerswho are media research-savvy. Commenting at the
awards ceremony in Dublin’sCitywest Hotel last Thursdaynight, Lee Thompson,Managing Director MetroIreland, said: ‘This awardtestifies to the appeal of aclearly focused and targetedproprietary study whichenjoys an unprecedentedlevel of trust with itsrespondent universe.’
Metro has real urban insight
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