Hrabren Suknaic Regional Manager Adriatics, Bulgaria,Romania the evolution of digital advertising
Hrabren Suknaic The Evolution Of Digital Space
Jan 20, 2015
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Hrabren SuknaicRegional Manager Adriatics, Bulgaria,Romania
the evolutionof digital advertising
43%EU population use the
Internet almost every day
48%EU households have broadband
>1.6 billionpeople online worldwide
WHEREARE WE HEADING
Shift to Internet distribution
Global unique users on YouTubeSource: Nielsen Net Ratings
330 Million
New content uploaded on YouTube
20 hours/min
1,200 TV stations/day
UK homes using online catch-up TVSource: OFCOM
23% of internet homes
UK internet users using BBC iPlayerSource: OFCOM
15%
Example: TV – Some Figures
Mobile media comes of age
Number of Mobile Apps available
>65,000 in iTunes
>50,000 from GetJar
Number of Mobile Apps downloaded
>1.5 bn from iTunes
>0.5 bn from GetJar
Smartphones sold worldwide in 1H09Source: Gartner
77 million
Worldwide mobile internet usersSource:Juniper
~15% mobile users
Some Figures
Shared Viewing Conversation
Content Shaping
Media gets personal
Once upon a time
Opening up of the content supply chain
THREE REQUIREMENTS FOR
SUCCESSFULMARKETING
Authentically integrated
Fuelled by Creativity
Data-driven
YouTube Insights
"A great wind is blowing and that gives you either imagination
or a headache"Catherine the Great
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