EVOLUTION ® DIGITAL A presentation by Hans Smellinckx
Digital (R)evolution
Oct 17, 2014
A short overview of the digital (r)evolution awaiting us, or are we already in the middle of it?
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EVOLUTION® DIGITAL
A presentation by Hans Smellinckx
Always on…
www.twitter.com/hanssmellinckx
www.onlinemarketingmanager.be
Co-author of:
Always on…
Don’t ignore the facts
Source:Social media tracker - 2010
Don’t ignore the facts
Source:IAB Belgium- 2010
Don’t ignore the facts
Source:IAB Belgium- 2010
Facebook in Belgium
Place
24
Facebook in Belgium
The consumer changed
No more straight line
You changed !
Xbox Kinetic
http://www.youtube.com/watch?v=9ZJSiSc12Oo
You changed !
Mobile coupon & ticketing
You changed !
Mobilehttp://www.youtube.com/watch?v=EtpNx7Y14d0
You changed !
Mobilehttp://www.youtube.com/watch?v=b64_16K2e08
You changed !
Web: augmented realityhttp://www.youtube.com/watch?v=NxQZuo6pFUw
You changed !
augmented reality
http://www.youtube.com/watch?v=PGu0N3eL2D0
http://www.youtube.com/watch?v=kUI9zrjxaEQ&p=2B5FD8FF1ED0263D&playnext=1&index=14
You changed !
A visual connected world
The consumer is in control
Brand = dialogue
The consumer is in control
Brand = dialogue
PEOPLE CHANGE…
RELATIONS CHANGE…
EVOLUTION® DIGITAL
www.twitter.com/hanssmellinckx
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