HR Forums May 2, 2008 The "Awakened" Leader: Creating Purpose and Passion at Work Rossella Derickson (408) 605-3021 [email protected] [email protected].

HR Forums

May 2, 2008

The "Awakened" Leader: Creating Purpose and Passion at Work

Rossella Derickson (408) [email protected]

Krista Henley (831) [email protected]

www.CSRAction.com

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Rossella Derickson & Krista Henley, M.A.,LMFT, principals of www.Corporate-Wisdom.com, have translated their business and organizational psychology experience into Wisdom in the Workplace, consulting, training and coaching modules that support healthy group and company dynamics. Their classes to build business and leadership skills have been taught to CEO's, executives, and entrepreneurs in High Tech, Biotech, Insurance, and many other industries including leading universities.

Connecting CSR to individual, team and organizational purpose at work is a new and passionate focus area. They are the authors of Awakening Social Responsibility - A Call to Action. Book info: www.CSRAction.com.

Rossella and Krista are the Directors of the South Bay Organizational Development Network, www.SBODN.com, a leading edge forum focused on making a difference in how organizations are run in Silicon Valley.

Facilitators to Help You Take Action on Social Responsibility

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40 Corporate Leaders and 40 Non-Profit Leaders Paired

Connecting for Change

40 CEO's in Canada took the time to connect with 40 non profit leaders to determine what value that could derive from connecting for positive change. These CEO's raised their commitment to social responsibility in their organizations.

Charles Holmes & Dalai Lama Center 2006 Vancouver Dialogues

Other Centers Include – Santa Clara University’s Markula Center and Stanford Center on Ethics

Shareholder Value of CSR

• From the Goldman Sachs report June 2007, the graph shows the number of investors, particularly pension funds, that are seeking to incorporate sustainability and ESG factors (environmental, social, governance) into the portfolio construction.

• In 1 year, the assets grew from $2 to 8 billion

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• FTSE4Good indices

• Social stock exchange to launch in 2009

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Awakening to Global CitizenshipDinesh Chandra www.GlobalCitizenship.com

Global Citizens are those who understand connectedness, have open minds, celebrate diversity and care for the whole.

The notion of global citizenship expands our scope of concern from a singular focus to:

• Community • Environment• Global well-being 

This broader awareness allows us to see global connectedness.

HP, Cisco, Interface, Intel, Tom's of Maine, Microsoft

Assess the Opportunities

Assess the Following Categories in Your Company:• Employee involvement• Environmental resources utilization• Customer and supplier interactions• Community involvement• Shareholder responsibility

RecycleGiveReuseEducateVolunteerCO2

Taking Action

Corp.Department

TeamIndividual

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Corporate CSR Initiatives

1. Recycle• Reduce Waste• Recycling initiatives• Reuse initiatives 2. Give• Corporate Giving• Employees Giving • Employee Micro Loans 3. Educate• Provide Products or Services for Schools• Develop Specific School Based Programs• Donate Time or Resources to Schools

Locally or Globally 4. Uphold Human Rights• Assess Diversity Practices Worldwide• Develop Ethical Codes of Conduct Similar to

the Gap• Equality in Workforce Standards

5. Volunteer • Teams in the Communities -

Teambuilding through Volunteering/Projects - Calendar of Opportunities to Volunteer- Volunteer Project Management - Timeline,

Team, Milestones, Rewards

6. Innovate • Innovation Think Tank - Cleaner / Greener /

Better Products and/or Services - Eco Processes - Clean and Green Process

Improvement - Describe/Develop a Baseline Record of Site Process Improvement in:- Impacting CO2 emissions- Higher energy efficiency - Eco products - Improving or Creating Products with:

- Lower CO2 emissions - Higher energy efficiency

At GAP we deploy our team of more than 90 full-time employees who are dedicated to improving conditions in the factories.

Dan Henkle

Sr. VP Social Responsibility

The GAP

Ethical Sourcing - SuppliersSleuthing for Human Rights

Strategically Aligned Corporate CSR Focus

Educate - Intel Education is at the heart of Intel’s engagement with communities around the world. And, education is an investment in the future. To continue to be the largest semiconductor manufacturer and a leader in innovation, a highly skilled workforce is required.

Youth - Adobe

Adobe Youth Voices (AYV) aims to empower youthin underserved communities around the globe with real-world experiences and 21st-century tools to communicate their ideas, exhibit their potential, and take action in their communities.

CO2

Corporations

Cisco

Sun Micro

Symantec

Bank of America

CalTrans

Shell Oil

Committed to CSR and the UN Global CompactBusiness, trade and investment are essential pillars for prosperity and peace. But business is too often linked with serious dilemmas. The United Nations Global Compact is a framework for businesses committed to aligning operations and strategies with ten universally accepted principles in the areas of human rights, labour, the environment and anti-corruption .

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Give / Philanthropy 2.0Incorporate CSR from the Beginning - Google, EF Clients, EBay/Paypal

Essi Boevi is married and the mother of 2 children, She installed her stall close to the bus station.

15% of the profits from our book, Awakening Social Responsibility, will be loaned and re-loaned to Kiva.

Matching Volunteers With Non Profits

www.VolunteerMatch.org

Their data base pairs volunteers and non-profits. Volunteers learn new skills and move their careers forward.

www.WiserEarth.org is a community directory and networking forum that maps and connects non-governmental organizations and individuals addressing the central issues of our day: climate change, poverty, the environment, peace, water, hunger, social justice, conservation, human rights and more. www.onebrick.org

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Sustainable Innovation

Product or Service Innovation

Christine Arena, author of The High Purpose Company

PASSED THE LITMUS TEST

Company

Higher Purpose 

GE"Provide imaginative answers to the mounting challenges to our ecosystem."

DuPont"Create sustainable solutions essential to a better, safer, healthier life for people everywhere."

Toyota "Make sustainable mobility a reality."

JetBlue "Bring humanity back to air travel."

IKEA"Create a better everyday life for the many people."

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Innovation Questions / Discussion

Socially Responsible Innovation

• How can your company move toward a future that includes socially responsible innovation? How can your company invest in the future without abandoning the past?

• What emerging, socially responsible technologies can your company leverage to create long-term competitive advantage?

• Where can your company develop blended value innovation - new products or services that both increase revenue and "do good?"

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Advocating CSR with the Senior Team

What CSR initiative might you choose to champion?What resistance might you need to overcome?

– Recycle– Give– Educate– Uphold Human Rights– Volunteer– Innovate

Inside of each of us there is the desire to make a difference, and sometimes we don’t know where to start. Our intention today was to awaken "your call" to purpose and passion at work.