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Increasing profits b Management of Online reviews
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Page 1: Howazit presentation EN

Increasing profits by

Management of

Online reviews

Page 2: Howazit presentation EN

4 reasons why

Online Reviews = Profits

Page 3: Howazit presentation EN

1

Percent ofOnline

reservations 57%Source: Emarketer , March 2015

Page 4: Howazit presentation EN

2

Percent of travelers

influenced by online reviews

93%Source: Tripbarometer by Tripadvisor

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3Percent of

travelers who won’t book a hotel without

reviews49%

Source: Emarketer , March 2015

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4Percent of

travelers who wont book because of

1 -3 negative reviews

67%Source: Lightspeed research3

Page 7: Howazit presentation EN

HowazitOnline reviews management Statistics

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Increasing Avg number of monthly reviews

130%

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Increasing positive content 38%

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ReducingnegativeContent 72%

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ResultsHowazit

(Example)

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Before (3 years of

use)

After ( 1 year of use)

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