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how can you use a virtual world to transform market research performance? www.digital-skin.net
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How you can use virtual worlds to drive market research v4.1

Jan 15, 2015

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Technology

Toby Coop

 
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Page 1: How you can use virtual worlds to drive market research v4.1

how can you use a virtual world to transform market research performance?

www.digital-skin.net

Page 2: How you can use virtual worlds to drive market research v4.1

Digital Skin is an award winning independent consultancy based out of Paris, France. We have worked with Royal Dutch Shell, Computer Science Corporation, Philips Design, Philips Healthcare and a range of other clients:

1. Our competitive advantage comes from the way we have integrated our experiences of working in innovation, collaboration, learning and coaching with 3D technology to create a 3D Enterprise Collaboration Solution. 2. We have an award winning Rapid 3D Enterprise Deployment process, joint award with Shell Gamechanger for the creation of their Innovation worlds.

Please contact www.digital-skin.net ([email protected]) for free trial/demonstration or further information on our products and services

www.digital-skin.net

Page 3: How you can use virtual worlds to drive market research v4.1

We can transform market research activities and questionnaires into a customised virtual environment

www.digital-skin.net

Page 4: How you can use virtual worlds to drive market research v4.1

We can transform kitchen and bathroom interiors into immersive environments and add 3D interactive contentwww.digital-skin.net

For example

Page 5: How you can use virtual worlds to drive market research v4.1

1.We can plug the web into the 3D environment and display dynamic 3D objects in relation to each page and question

www.digital-skin.net

Page 6: How you can use virtual worlds to drive market research v4.1

2.We can make each question...

www.digital-skin.net

Page 7: How you can use virtual worlds to drive market research v4.1

... and answer dynamically modify the environment

www.digital-skin.net

Page 8: How you can use virtual worlds to drive market research v4.1

3.We can organise the data into war-room / project room / situation room for presentation, measurement and analysis ...

www.digital-skin.net

...which can include live streaming of data and dynamic 3D graphics

Page 9: How you can use virtual worlds to drive market research v4.1

4.We can integrate all these applications into a scenario /questionnaire builder which will allow you to custom- build virtual market research solutions

www.digital-skin.net

Page 10: How you can use virtual worlds to drive market research v4.1

You can have a Digital Skin 3D Enterprise Solution within 3 – 4 months for customised solutions – (depending on

complexity) driving immediate cost savings and business results:

1. Your investment is not fixed and the 3D Interactive content can be upgraded and transformed to deliver new learning content, new scenarios and extensions as required.

2. Our Digital Skin 3D Enterprise Solution based on the Unity 3D platform offers us the ability to “Author Once, Deploy Anywhere” and includes the two fastest growing platforms in the mobile space.

www.digital-skin.net

Page 11: How you can use virtual worlds to drive market research v4.1

We can use virtual worlds to transform market research activities and performance?

people

content

environment

technology

objective

avatar / web browser / 100 – 1000s

3D interactive content

3D Immersive environment

integrated Collaboration tools

performance measurement tools

reduce travel & meeting costs

Increasing organisational performance through new

efficiencies around teamwork, learning and

collaboration

collaboration Virtual Enterprise Solution Generating Value

Training, Education and Research Activities

3D Online Collaborative Workspaces

www.digital-skin.net