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HOW WE GOT THERE: Marketing Exercise for Small Business in the Federal Market Space Supplemental to the Nuts and Bolts of Federal Contracting April 19, 2012
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HOW WE GOT THERE: Marketing Exercise for Small Business in the Federal Market Space Supplemental to the Nuts and Bolts of Federal Contracting April 19,

Jan 16, 2016

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Page 1: HOW WE GOT THERE: Marketing Exercise for Small Business in the Federal Market Space Supplemental to the Nuts and Bolts of Federal Contracting April 19,

HOW WE GOT THERE: Marketing Exercise for Small Business in the

Federal Market Space

Supplemental to the Nuts and Bolts of Federal Contracting

April 19, 2012

Page 2: HOW WE GOT THERE: Marketing Exercise for Small Business in the Federal Market Space Supplemental to the Nuts and Bolts of Federal Contracting April 19,
Page 3: HOW WE GOT THERE: Marketing Exercise for Small Business in the Federal Market Space Supplemental to the Nuts and Bolts of Federal Contracting April 19,

SOURCE: www.dsbs.sba.gov

Page 4: HOW WE GOT THERE: Marketing Exercise for Small Business in the Federal Market Space Supplemental to the Nuts and Bolts of Federal Contracting April 19,

SOURCE: www.ccr.gov

Page 5: HOW WE GOT THERE: Marketing Exercise for Small Business in the Federal Market Space Supplemental to the Nuts and Bolts of Federal Contracting April 19,

SOURCE: www.ccr.gov

Page 6: HOW WE GOT THERE: Marketing Exercise for Small Business in the Federal Market Space Supplemental to the Nuts and Bolts of Federal Contracting April 19,

SOURCE: www.fpds.gov

Page 7: HOW WE GOT THERE: Marketing Exercise for Small Business in the Federal Market Space Supplemental to the Nuts and Bolts of Federal Contracting April 19,
Page 8: HOW WE GOT THERE: Marketing Exercise for Small Business in the Federal Market Space Supplemental to the Nuts and Bolts of Federal Contracting April 19,

SOURCE: www.fpds.gov

Page 9: HOW WE GOT THERE: Marketing Exercise for Small Business in the Federal Market Space Supplemental to the Nuts and Bolts of Federal Contracting April 19,

Marketing Plan COMPANY OFFERS

TOP NAICS AGENCY #1

TOP NAICS AGENCY #2

TOP NAICS AGENCY #3

TOP NAICS AGENCY #4

112990Animal Production,All Other

HHS DOD DHS EPA

541990Technical Services, All Other

DOD HHS DOI USAID

541712R&D, Physical, Engineering and Life Sciences

DOD NASA HHS DOI

Page 10: HOW WE GOT THERE: Marketing Exercise for Small Business in the Federal Market Space Supplemental to the Nuts and Bolts of Federal Contracting April 19,

SOURCE: www.fpds.gov

Page 11: HOW WE GOT THERE: Marketing Exercise for Small Business in the Federal Market Space Supplemental to the Nuts and Bolts of Federal Contracting April 19,

Federal ClientHHS

NAICS112990Current Vendor

Federal Procurement VehicleExpiration Date

Point of Contact

National Institute of Environmental Health Sciences(NIEHS)

Taconic Farms BPA No Expiration

Y. Browne(301) 443-9636

Page 12: HOW WE GOT THERE: Marketing Exercise for Small Business in the Federal Market Space Supplemental to the Nuts and Bolts of Federal Contracting April 19,

• Develop Position Statement: For (target agency) who wants/needs (product or service) the (your product or service) is a (category) that provides (your key benefit). Unlike (your main competitor), the (your product/service) (your key differentiator).