Copyright 2009 PREasy.com LLC @urvimehta Power of Twitter: How to Capture More Business Urvi Mehta Social Media Marketing PR Easy
How To Use Twitter for Business
Jan 21, 2015
Presentation on How Small Business Owners can use Twitter in their Marketing efforts. Twitter is a great tool for Business Owners to create their brand awareness and customer management. Follow the steps provided and incorporate Twitter into your Social Media Marketing Strategy
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Copyright 2009 PREasy.com LLC @urvimehta
Power of Twitter:
How to Capture More Business
Urvi Mehta
Social Media MarketingPR Easy
Copyright 2009 PREasy.com LLC @urvimehta
Agenda
• What is Twitter and why it’s valuable?
• What Big Corporations Do
• What You Can Do
• Twitter Automation
• Final Thoughts
Copyright 2009 PREasy.com LLC @urvimehta
• Micro-blog site where you answer the question “What are you doing?” in 140 characters
• Growth of 422% from Aug 2007 to Aug 2008
Source: TechCrunch
Copyright 2009 PREasy.com LLC @urvimehta
6 million unique monthly visitors
55 million visits(+25 million since Nov)
Copyright 2009 PREasy.com LLC @urvimehta
Twitter 101
• Create Your Profile– Put your picture
– Customize background
• Introduce yourself– Fill out profile completely
– Keywords in Bio (160 characters)
• Be a good conversationalist– Listen, respond
– Contribute relevant, useful material
Copyright 2009 PREasy.com LLC @urvimehta
@elysiabrooker
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@SouthwestAir
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What Big Corporations Do…
• Monitor brand perception
• Support current customers
• News Broadcast
• Deals
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Brand
Management
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@starbucks
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Support
Current
Customers
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@ComcastCares
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News
Broadcast
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@cnnbrk
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Deals
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@DellOutlet
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What You Can Do…
• Spread your message
• Enable word of mouth marketing
• Work more efficiently
• Gather and develop ideas
Copyright 2009 PREasy.com LLC @urvimehta
Step 1:
How to Find
Prospects
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www.twellow.com
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www.whoshouldifollow.com
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www.wefollow.com
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www.search.twitter.com
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Step 2:
Engage
Community
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@wbaustin
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@JimandKelly
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What can you share
• Blog Posts
• Articles
• News
• What’s happening
• Events
• Tips
• Videos
• Podcasts
• Pictures
• Deals of the week
• New Product
Copyright 2009 PREasy.com LLC @urvimehta
@urvimehta
Copyright 2009 PREasy.com LLC @urvimehta
www.urvimehta.com
Copyright 2009 PREasy.com LLC @urvimehta
What can you promote
• Live Events
• Teleseminars
• Webinars
• Sales for Retail Store
• Slow at Restaurant – Send out a Tweet
• Affiliate Products
Copyright 2009 PREasy.com LLC @urvimehta
@MattBacak Promoting
Marketing Madness Seminar
Copyright 2009 PREasy.com LLC @urvimehta
Automate
and
Manage Multiple
Accounts
Copyright 2009 PREasy.com LLC @urvimehta
www.tweetlater.com
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www.hootsuite.com
Copyright 2009 PREasy.com LLC @urvimehta
Take Aways
• Set up an account with Twitter (if you don’t have
one yet)
• Go to Twellow.com and find at least 5 people to
connect with
• Go to WeFollow.com and put in your 3 tags
• Share an article, blog post, video, etc with your
following
• Be Real, provide value and engage within the
community
• Bring them to your business
Copyright 2009 PREasy.com LLC @urvimehta
Let’s Connect– Urvi’s Blog – UrviMehta.com
– Janak’s Blog – Janak-Mehta.com
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• facebook.com/janakmehta
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