How To Use Twitter For Business

Annette Welsford, Commonsense Marketing

Benefits of Twitter• Communicate with lots of people at once

• Up to the “second” news and discussions on issues, brands, thoughts, desires, etc

• Find new people and build relationships

• Promote your business

• Find business opportunities

• Keep up to date with news and developments in your niche

• Find experts in your sector

• Provide instant customer service

Disadvantages of Twitter

• Primarily Social Network

• Can be very time-consuming and addictive

• Lots of tweet “spamming”

• Need proper account setup to be taken seriously

• Need to devote time and effort to building followers and “expertise” status

Twitter Success• Charity 12for12 raised $32k for kids charities through Twitter.

• Mobile Korean BBQ service - Kogi uses Tweets its van movements to inform hungry followers where the vans will be throughout during the night and has long lines waiting for them when they park up.

• Comcast handles over 1000 customer service queries a month through Twitter and has lifted it’s customer care reputation significantly

• Coffee shop CoffeeGroundz has built a huge loyal patronage by holding regular “tweetups” and providing coupons through tweets

• DellOutlet made $2m in 1 year, promoting refurbished stock exclusively on Twitter

Get Setup Professionally

• Choose a good username – it’s your brand

• Add a real photo or brand image

• Enter a compelling bio

• Customise background and “look”

Follow a Business Process

• Determine Your Business Objectives

• Research Your Market

• Build your Followers

• Engage with People

• Manage the Process

• Measure and Fine Tune

Use Tweeting Account Tools

Use Automation Tools

Use Analytical Tools

Business Strategies

6 of our 25 Powerful Business Strategies

1. Instant Customer Service

2. Crisis Management

3. Spy on Your Industry

4. Event Promotion

5. Product/Service Promotions

6. Find Sales Opportunities

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• Case Studies of successful business users

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