How to Use For Business Presented by
How to use Twitter for Business
May 10, 2015
Twitter is among the most powerful online business tools. Yet, most marketers are still unsure as to how to harness the potential that this micro blogging site has to offer. Get introduced to this unique social media platform and understand the 7 best ways to use Twitter for business marketing in this slideshow. Danielle Miller is a Social Media Coach and Founder of Miller Media Management. She believes building relationships with fans on social media can unlock a community of loyal customers who genuinely support your business. Once businesses have built a community of loyal customers, they are able to rise above the stresses of selling to succeed.
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How to Use
For BusinessPresented by
Welcome
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Getting StartedAnatomy of a Tweet, Glossary of Terms
Why Twitter?Top Reasons to use Twitter for Business
Opening an AccountBlueprint for Your Twitter Business Account
Getting Started
What is a tweet? Tweets are snippets of communication posted publicly on Twitter.
➔ Limited to 140 characters➔ Micro-blogging Mindset➔ Add links to blog or photos
How much can you say in 140 characters?
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Glossary of Terms
#Hashtag Used to organize and categorize conversations.
Mention Used to call out or give credit to a twitter users.
Reply Public responses (start with @tag). Shows up in your home timeline and the timeline of the person you tag.
Retweet Pass along someone else’s tweet to your followers.
Links Use link shorteners to save on character count.
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Source: Shareaholic
Why Twitter?
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Source: Shareaholic
Website TrafficWhy Twitter?
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Source: Shareaholic
Website TrafficWhy Twitter?
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Sources: Vision Critical
Why Twitter?Website Traffic
eCommerce
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22% of Twitter users have purchased something after tweeting, retweeting, or favoriting it on Twitter.
35% of people who have made an online purchase after tweeting, retweeting or favoriting an item on Twitter say that they used a mobile device to make ALL of those purchases.
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Website Traffic
eCommerce
Promotion
eCommerce
Promotion
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Why Twitter?
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Promote your business with Twitter Ads.
Once you’ve established your presence on Twitter, Promoted Products can help you grow followers and reach more customers. Options:
➔ Promoted Tweets➔ Promoted Accounts
Website Traffic
eCommerce
Authority
Promotion
Why Twitter?
Authority
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Relative trustworthiness of Twitter as a source for information rates at 73% for women surveyed by blogher.com
mmmsocialmedia.comsource: socialmouths
Website TrafficDominant Demographic of Twitter Users are ages 26-34. 43% of Twitter users are between 35-54 years old.
eCommerce
Authority
Promotion
Why Twitter?
New Audience
Website Traffic
eCommerce
Authority
Promotion
New Audience
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Website Traffic
eCommerce
Authority
Promotion
Why Twitter?
New Audience
Inspiration
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Twitter is a great source of inspiration for many other areas of social marketing:
1. Value-added social media posts
2. Blog content ideas
3. Resource round-up
4. Infographic
5. Lifelong learning
Why Twitter?
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Website Traffic
eCommerce
Authority
Promotion
Why Twitter?
New Audience
Inspiration
Collaboration
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Join a Twitter chat, follow lists, or search #hashtags to get the attention of others.
1. Survey potential customers
2. Business networking partnerships
3. RT Experts in your industry
4. Find non-compete partners
Getting Started
Username - Consistency and keywords.
Profile Picture - Cropped square, 200x200 pixels min.
About Description - 160 characters or less. Searchable!
Website - Include a link to your website or blog.
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For Your Profile You Will Need...
Getting Started
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Step 1: Open an account athttps://twitter.com/signup
Step 2: Choose your username http://namechk.com/
Step 3: Build Your Profile
Step 4: Find 25 people to follow in the relevant categories, follow back.
Step 5: Integrate and Promote
Summary
If you decide to use Twitter as part of your marketing plan remember:
1. Set goals to keep you focused
2. Promote your valuable content
3. Share resources with credit
4. Stay active
5. Integrate and Collaborate
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What action can you take based on what you learned today?
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The End
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