How to Use Statistics for first time marketers www.proactivecha.com
How to Use Statistics for first time marketers
www.proactivecha.com
to access Pinterest analytics
YOU need to have a BUSINESS account
OR
convert an existing Pinterest profile at
business.pinterest.com
once you have a business account
you can access analytics at
analytics.pinterest.com
Pinterest analytics is organized in three
sections
1. PROFILE Analytics
2. AUDIENCE Analytics
3. WEBSITE Analytics
Let’s discuss further……
What is it in PROFILE
ANALYTICS?
has two option
buttons
Click on the “All Apps” button to sort
data by device
Click on the “Export Data”
button to download your
stat to CSV file/format
Profile Analytics is divided into
Four (4) Matrixes
1. Impressions Stat
2. Re-pins Stat
3. Clicks Stat
4. All-time Stat
IMPRESSIONS
are the number of times your pins
appear in
home feeds, category feeds and
search
you can see the list of pins that receives the most
impressions in the last 30 days
RE-PINS
is the number of times your pins were saved on
boards
and shared across Pinterest
Look at the most repined pins in the
last 30 days
this will help the company in
considering what content people like
to save
and share from your profile
CLICKS
Clicks occur when people click on pins
to go back to your profile
Pins with most clicks often represents
contents that pinners want to
learn more about
take action on
or purchase
ALL-TIME
this shows the entire history of your business
account
including the most re-pinned,
best in search and
Power Pins that link to your website
Seeing your greatest hits
can help you find bigger content
trends across your Pins
What you can do with AUDIENCE
ALYTICS?
tells you about the people who?
follow your boards
or interact with your pins in some way
Audience Analytics is composed of two
sections:
1. Demographics Section
2. Interest Section
DEMOGRAPHICS
you’ll learn about the people who follows your
boards
or pins which includes their gender
and where they live
2. Interest Section
shows you the other topics that
resonates with your audience
These subjects might give you an
idea
on what to pin next
You can also see boards
which contains a lot of your pins
plus other business your audience have
been to
WEBSITE ANALYTICS
This is where you can see how
contents from your website is doing on
The official “PIN IT” button
If you’re using the official Pin It button
on your site
you’ll get a snapshot view into
how it’s driving traffic back to you
You will see:
How many impressions PINS
were created form your website
How many times those PINS were re-
pinned
How many times those re-pins led to clicks back to your
website
IMPORTANT!
To see Pinterest analytics
you have to verify your domain
with Pinterest at “pin.it/confirm”
this is to enable Pinterest to know
that the website belongs to you
Thank You. Happy Pinning!