VIRAL CHAT #VIRALCHAT WITH HOST @POSTPLANNER AND SPECIAL GUEST BRIAN FANZO @ISOCIALFANZ THURSDAY, JULY 23, 2015 HOW TO USE LIVE STREAMING VIDEO FOR YOUR SMALL BUSINESS THERE’S A LOT OF BUZZ ABOUT LIVE- STREAMING VIDEO RECENTLY, WHAT’S WITH THE SUDDEN CRAZE? PERISCOPE VS MEERKAT, DO YOU PREFER ONE OVER THE OTHER? WHY? WHAT ARE THE BENEFITS OF LIVE STREAMING FOR BUSINESSES? DO YOU THINK LIVE-STREAMING IS A GOOD WAY TO BUILD COMMUNITY? WHY? WHAT TYPE OF CONTENT COULD BUSINESSES CREATE USING LIVE STREAMING VIDEO PLATFORMS? CAN YOU SHARE SOME GREAT EXAMPLES OF HOW BUSINESSES ARE USING LIVE MOBILE STREAMING? Live streaming isn’t new… but 1 click mobile streaming from devices that now have cameras & data plans to hold it are.. My advice listen and engage on both then pick one… worst case it was the wrong one and you switch! Great brands are great because they have great people…. brands need to make their people their rockstars! It’s a great way to build relationships which ultimately helps but you should bridge your existing. Nobody will say.. You’re helping too much You’re providing too much value. Love how @verge allows bloggers to share thoughts, inspirations and background on current popular blog posts! Voice to words. @VICE’s Ferguson coverage was great live streaming. I see companies using it to answer customer’s questions. @Kenra_Haircare is using it to show solutions of how products work & Q & A brand loyalty to clientele. Check out @SwedishFoodTV, @thefunkyfairy. See how they leverage Meerkat for their branding and business. My buddy @GrantCardone comes to mind, has built an army via Live Broadcasting, passion and inspiring people. @mashable has some great steams of their team chatting about topics, still loving snapchat although not live. On Tuesday, @Applebees showcased their new menu through live streamers across the country. @CertAngusBeef is doing social media right... If you’re not following them on twitter & periscope you should be. Behind the scenes, interviews, deeper community discussions. Bring out the real brand value in your content. Stick to actual stories. Authentic customer feedback. Live streaming is an empathy fast track!! It can and does build community when embraced as a giver. Why these apps are on fire now? They cut through the BS and let you see who’s truly behind the brand & community. Livesteam is awesome for artists - talk about magic happening, I listened to a jazz pianist practicing and then bought a song. I’m excited for the personal interaction #Periscope allows. Be real & let people get to know you. Live streaming videos adds an element of transparency and a sense of timeliness. It’s not a craze. It’s satisfying a need. A need for mobile now Brian Fanzo #viralchat Brian Fanzo #viralchat Brian Fanzo #viralchat Brian Fanzo #viralchat Brian Fanzo #viralchat Brian Fanzo #viralchat nspHire #viralchat QUIKSNIP #viralchat Cora Dugan #viralchat Suzanne Nguyen #viralchat Scott Levy #viralchat Sarah Thomas #viralchat Stephen J. Caggiano #viralchat MidAtlantic Foodie #viralchat Dan Kennedy #viralchat Radha Srinivasan #viralchat Christin Kardos #viralchat Scott Levy #viralchat Ivana Taylor #viralchat Meredith Schneider #viralchat Maegan Holloway #viralchat Dan Rosenbaum #viralchat #VIRALCHAT BY THE NUMBERS 2429 TWEETS 4.4M REACH 151M IMPRESSIONS