Get Social Smart with Video and Live Streaming

Getting Social Smart with Video and Periscope

Katie LanceCEO/Owner, Katie Lance Consulting

Do it yourself or hire a pro?Do it yourself tips:1. Shoot horizontally2. Short and simple3. Be prepared4. Have a call to action at the end5. What questions are you getting asked all the time?

If you want to hire a pro: Google or Yelp6. Interview 3-5 people7. Ask for samples8. Ask for reference

Invest in a professional, quality About Us video – that tells your brand story

Your property videos should “paint the picture” for a homebuyer

Video email – BombBomb.com

Increase your organic reach with videos on Facebook

The 9-steps you need to take with each video

1. Add it to your marketing calendar2. Add it to your website (blog)3. Email it one-to-one4. Email it to database5. Upload it to YouTube 6. Upload it to Facebook7. Tweet it (multiple times!)8. Post the link to LinkedIn9. Repeat

Free resource: KatieLance.com/EditVideo

What’s the next big thing?

Millennials want to be able to look someone in the eye.

• There is a huge lack of trust still in real estate

• What if instead of looking at a video they could look and talk to a Realtor LIVE?

Live streaming allows us to build relationships like never before

Connect with the world

Getting started with Periscope

1. Download the app 2. Create your account3. Complete your bio4. Follow friends 5. Watch broadcastsFree resource: KatieLance.com/Periscope

Opportunities for real estate pros on Periscope

1. Create valuable content simply and quickly

2. Reach a new audience3. Storytelling 4. Build TRUST and

TRANSPARANCY

Tips for getting started• Have a plan• Hashtags• Pre-market your

scopes• Promote them

afterward

Integrating Periscope into your marketing plans

• What other marketing are you doing now?

• Not reinventing the wheel – but repurposing!

Video and Periscope strategy• Have a system• Decide on content• Keep a notebook

of ideas• Keep it simple• Life is content• Just DO IT

CONTACT

Katie Lance

CEO/Owner, Katie Lance [email protected]

@katielance| fb: /katielanceconsulting