How to Use LinkedIn to Improve Your Career, Grow Your Network, and Become a Social Media Master

Are you ?

How to Use LinkedIn to Improve Your Career, Grow Your Network,

and Become a Social Media Master

As authors, we would like to maintain a special connection with our audience.

But where should we start?

You’re not alone if you feel overwhelmed by all the social media platforms out there.

Keeping up with all the social media channels takes an enormous amount of time, energy, resources and

effort, and most of us can’t simply afford it.

Why Start or Keep your LinkedIn Account?

LinkedIn is a site dedicated to the business community.

It’s a way of growing connections and building relationships in the business world so you can succeed by growing your network.

A total of 106 million unique visitors go to LinkedIn every month and about 40% of its users check it daily. That level of engagement is massive!

LinkedIn users do not have a Facebook account

3 interesting facts

13 %

LinkedIn users do not usePinterest

LinkedIn users do not useTwitter

By using , you are able to reach LinkedIna signicant amount of peoplethat you cannot reach with other social media platforms.

83 %

59 %

We need to understand WHY we are doing it and what we hopeto accomplish.

What are youlooking to achieve by opening a LinkedIn account?

Do you want to promote your book?

Do you want to build a network of

collaborators?

Do you want more audience for your book?

Do you want to shareinsights and knowledge

with like-minded individuals and maybe

get an inspiration for your next book?

Do you want to improve your online visibility

and attract new opportunities effortlessly? ?

?? ?

In just easy steps,4use your proleLinkedInto accomplish all of thisand more!

Step 1

Complete your LinkedIn prole

Take advantage of the elements of your prole. Your goal should be to not leave any part of it blank. If you want to use it to promote your book, your prole is the page where you can pitch yourself and your book.

Step 1

Make a striking rst impression by writing an amazing headline.

Write a great LinkedIn summary.Write how many bestselling books you’ve sold and how many awards that you received. Keep it short, simple and enticing. Just released a new book? Broadcast and let people know what’s new about you.

Step 2

Build your Network up to 3rd-Degree

To start building your 1st-degree connections, invite the people that you “know.” Through them, you’ll be able to see mutual friends or colleagues. They’ll be your 2nd-degree connection and through your 2nd-degree connections you can connect to your 3rd-degree connections.

Step 3

Join LinkedIn Groups

Find a group that’s relevant to your book and share a link or an article to it. Make sure you provide context on why it’s relevant to the group. Don’t just be self-promotional. You want to add as much value as you can to your network.

Step 4

Write an Article on LinkedIn Pulse

A more recent feature is LinkedIn Pulse where you can publish your own articles. It is compiled into an Author page so that it can be easily accessed and shared. So, if you have published an article on your site, you may want to consider posting it on Pulse as well. This will make your article appear twice on search results page and your visibility double.

Start using

LinkedIn now to grow your network!

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