Using LinkedIn to Effectively Grow Your Business

332 Million LinkedIn Users

Why?

Keep Your Profile Active

• Status Updates

• LinkedIn Publishing

• Making Connections

• Fostering Connections

• Recommendations

• Team Involvement

Internal

DO:

• Send personalized, unique content,

updates, and check-ins.

DON’T:

• Send mass/group emails

• Promotional “spam”

• Non-personalized messages

LinkedIn Sales Navigator

LinkedIn Sales Navigator

• Position• School• Company (current and past)

Find mutual interest or connection