How To Use Iconosquare to Manage Your Instagram Account

Bonfire  Marke+ng  Iconosquare  Training   February  3,  2015  

What  is  Iconosquare?  Overview

Instagram  Account  Management        Iconosquare  Allows  You  To:   • View  Instagram  feed    • Manage  Instagram  profile  • Manage  followers    • Review  account  analy+cs  • See  popular  contests  on  Instagram    

Svelte  primarily  uses  Iconosquare  for  community  management  and  engagement.  We  monitor  new  &  lost  followers  and  op+mize  pos+ng  +mes  with  the  tool.  

Svelte + Iconosquare

Manage  Comments        Reply  to  Fans   • Receive  new  comment  no+fica+ons  • Can  directly  men+on    • Full  emoji  keyboard    

Op<mize  Pos<ng  Times        Visual  Cues   • Dark  circles  indicate  Svelte  posts  • Light  circles  indicate  +mes  the  Svelte  community  is  online  

Op<mize  Post  Types        High  Performing  Tags   • Words  with  black  background  are  in  100  most  used  on  Instagram  • Bigger  words  are  hashtags  used  more  oOen  by  Svelte    

Op<mize  Post  Types        High  Performing  Filters   • Engagement  on  photos  by  filter  • Pink:  average  likes  per  filter  • Yellow:  average  comments  per  filter  

Monitor  New  &  Lost  Followers        Community  Engagement   • Compare  followers  • Engage  with  new  &  lost  followers  • Manage  account  growth  • Review  follower  sugges+ons  

Create  “Groups”  Of  Followers        Label  Follower  Type     • Useful  for  event  monitoring  • Target  certain  type  of  person  

Account  Analy<cs        Monitor  Account  Growth   • Monitor  reciprocal  follower  rela+onships  • Show  account  growth    

Instagram  Contests        Brand  Examples   • Compare  current  contests  • Evaluate  Instagram  contest  plaUorm  compared  to  other    social  channels