www.contentgrasshopper .com.au
How To Turn A Presentation Into Evergreen Content
Oct 21, 2014
Often people will give presentations where only the people who attended get the benefits. It doesn't, and shouldn't, be that way, and with a little bit of planning and about 30 minutes, you can turn a finite event into evergreen content.
Welcome message from author
This document is posted to help you gain knowledge. Please leave a comment to let me know what you think about it! Share it to your friends and learn new things together.
Transcript
www.contentgrasshopper.com.au
searching for info
www.contentgrasshopper.com.au
google needs eyeballs
www.contentgrasshopper.com.au
need to stay as ‘the place’to sell advertisingrely on you ... wants content FROM YOU!
you can’t trick google anymore
www.contentgrasshopper.com.au
$2K pm / front page / gone. Strong moves to reward those that create great content.Loop holes are closing.
ranking rewards
www.contentgrasshopper.com.au
Google’s algorithms have changed to reward
•VALUABLE•USEFUL•FRESH•ORIGINAL•REGULAR
CONTENT
what does it look like?
www.contentgrasshopper.com.au
blogs
podcasts
articles
webinarswhitepapers
infographics
images
videos
case studies
>your site>social media>email>other sites
eBooks
it’s not about you
www.contentgrasshopper.com.au
It’s also not just about Google rankings
demonstrate
www.contentgrasshopper.com.au
Demonstrate your expertise Competitive advantage
Build trust & awareness
Your worry shouldn't be sharing your expertise
topics
www.contentgrasshopper.com.au
Focus on• questions• needs• wants• problems• being useful
We know this is what people want. Don’t worry – learn more
your goal
www.contentgrasshopper.com.au
if you need ...
www.contentgrasshopper.com.au
- More people to your site- More leads- More sales- Retain customers Content can help
unpack your expertise ...
www.contentgrasshopper.com.au
Related Documents
