How to sell new media on the internet?

1

2

Sales Pitch

• (Because someone has to pay for this)

3

Selling eBooks online3

4

Part 1-Growing

5

open and...

6

...they won’t come

7

the hardest thing

8

use marketing inspiration

9

Content is king

• they say but...

10

Distribution is queen

• Ooops, you missed a spot!

11

what you’ll learn from the bests

• Be remarkable

• meaning be worth making a remark about it

12

be heard in your field

12

13

pushing your brand?

• Raising amplification for a Brand is harder

• Ultimately, the Brand audience will be lifted by its working individuals

14

find the influents

15

if you ping

E R

16

make sure you pong

E R

17

Measuring the progress

18

If the price is right

• Soft spot for eBooks, films and music album lies between 4.99 & 7.99€

19

Part 2: croppingCome’n mate, you’ve got 15 minutes left

20

Do social audience mean business?

• In B2C space, our passion for brands like Starbucks, Old Spice, Coca-Cola and Ford have been reignited by creative Social Media campaigns.

• But what about B2B?

21

What about B2B?

• Even though the target audience of a B2B sellers is limited, it lies on the Social Networks

• LinkedIn and Twitter have been the perfect tools to reach out to the Purchase Manager

22

Social in B2B

• Facebook & OpenID as Login

23

Display tweetwalls

• Tweet Walls at the office (near the kitchen, the bathroom) will help your colleagues to monitor what’s being said about the brands

• Gamification can increase customer loyalty

24

understanding the funnel

25

Nurture differently

• Traditional Sales-Related email campaigns will kill the sale with the Social Media buyer

26

Revenue generation has to be a top priority of

social media strategies

27

Not impressed?

• Let’s compare our conversion rates....

28

referrals implies high conversion

29

Thank You!

• T: @stephanpire