SOCIAL MEDIA A GUIDE FROM THE ANDY ESBENSHADE TEAM SELL YOUR HOME USING
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SOCIAL
MEDIAA GUIDE FROM THE ANDYESBENSHADE TEAM
SELL YOUR
HOME USING
EVERYONE LOVES
COOL PICTURES
As you start to market your home,take any camera and start to takepictures of all the rooms in yourhome, all clean and sprucedup. Simple editing software likefotor will also step up theaesthetics if the sun isn’tcooperating on a particular day.
Pinterest, for example,appeals to
homemakers and DIY-ers, and the site
recently launched aBuy Now button,which can direct
potential buyers toyour house’s online
listing. The same goesfor Instagram, which
also recently launcheda Buy Now button.
D O N ' T L I M I T
Y O U R S E L F T O
F A C E B O O K
VIDEOS &
GIFSTake your smartphone orcamera and do some walk ingtours of your house. Gi fs , orgraphics interchange format,a l low a group of p ictures to playon loop inf in i te ly , l ike a f l ipbook. Onl ine programs make gi fcreat ion pretty s imple, though al i t t le tedious, and theirshareabi l i ty on s i tes l ike twitterand medium is h igh.
PERSONALITY &
AUTHENTICITY
As you tour your house, talkabout memories related tothe perks of the structure.For example, if you want tohighlight the quality of astair banister, you could talkabout how all yourdaughter’s friends cameover to pose for prompictures on the stairs.
The whole point of socialmedia is to facilitate the
easy creation anddistribution of media. As
you advertise your house,personally message or
email those in your innercircle and ask them to
share your photos,videos, and websites to
their own pages to reachnew viewers and circles.
ASK YOUR
FRIENDS &
FAMILY FOR HELP
AGENTI f you l ist with a realtor ,imaginably your realtor wi l lhave a decent fo l lowing ofsocia l media users lookingfor homes to purchase. Asyou curate content to helppubl ic ize your house, handit off to your agent as wel lto c irculate among his orher network.
TALK TO YOUR
CONTACT THE
ANDY
ESBENSHADE
TEAM
With over sevengenerations of trust,
the Esbenshade teamis here to help you list
and sell your home
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