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  • How to Sell 30+ Cars (And Make $125,000 a Year!) How to Sell 30+ Cars (And Make Over $125,000 a Year!) Presented to GNAYDA By Sean V. Bradley November 20th, 2013
  • How to Sell 30+ Cars (And Make $125,000 a Year!) Based on the recent article in On The Move: The Evolution & Natural Selection of Automotive Sales Presented by Sean V. Bradley www.DealerSynergy.com / 888-3-SYNERGY 2
  • How to Sell 30+ Cars (And Make $125,000 a Year!) Evolution of the Automotive Industry Video (Embed) Presented by Sean V. Bradley www.DealerSynergy.com / 888-3-SYNERGY 3
  • How to Sell 30+ Cars (And Make $125,000 a Year!) Sean V. Bradley Founder and CEO of Dealer Synergy College drop out Started 15 years ago as a sales consultant Verified 30 car guy Now runs a multi-million dollar company Let me teach you what Ive learned! Presented by Sean V. Bradley www.DealerSynergy.com / 888-3-SYNERGY 4
  • How to Sell 30+ Cars (And Make $125,000 a Year!) Sean V. Bradley Founder and CEO of Dealer Synergy Spoken at over 90 NADA & NCM 20 Groups Certified FranklinCovey Trainer & Facilitator Member of The National Speakers Association (NSA) Creator of the Internet Sales 20 Group Presented by Sean V. Bradley www.DealerSynergy.com / 888-3-SYNERGY 5
  • How to Sell 30+ Cars (And Make $125,000 a Year!) Success Stories Presented by Sean V. Bradley www.DealerSynergy.com / 888-3-SYNERGY 6
  • How to Sell 30+ Cars (And Make $125,000 a Year!) What You Will Learn How to sell 30+ cars How to make money What it means to be an evolved sales consultant How to engage in Proactive Prospecting How to create a realistic plan and stick to it! Powerful & Important Statistics Presented by Sean V. Bradley www.DealerSynergy.com / 888-3-SYNERGY 7
  • How to Sell 30+ Cars (And Make $125,000 a Year!) All of You every person right here in this room personifies the evolved sales professional. Presented by Sean V. Bradley www.DealerSynergy.com / 888-3-SYNERGY 8
  • How to Sell 30+ Cars (And Make $125,000 a Year!) Maturity Continuum Presented by Sean V. Bradley www.DealerSynergy.com / 888-3-SYNERGY 9
  • How to Sell 30+ Cars (And Make $125,000 a Year!) The most successful sales people are those who practice interdependence. Presented by Sean V. Bradley www.DealerSynergy.com / 888-3-SYNERGY 10
  • How to Sell 30+ Cars (And Make $125,000 a Year!) Sales teams need new strategies & tactics. You cant just rely on the Road to the Sale Being an automotive professional is like owning your own business. Presented by Sean V. Bradley www.DealerSynergy.com / 888-3-SYNERGY 11
  • How to Sell 30+ Cars (And Make $125,000 a Year!) So how do you evolve? By changing how you operate. Presented by Sean V. Bradley www.DealerSynergy.com / 888-3-SYNERGY 12
  • How to Sell 30+ Cars (And Make $125,000 a Year!) Traditional Methods Are No Longer Effective. We live in a digital world and you have to change your strategy to reflect that. Incorporate social media, videos, optimize your website, put yourself out where your prospects are! Presented by Sean V. Bradley www.DealerSynergy.com / 888-3-SYNERGY 13
  • How to Sell 30+ Cars (And Make $125,000 a Year!) What Makes a Modern Sales Consultant? Modern consultants are immersed in Internet Sales, BDC and Digital Marketing Modern consultants are buying and generating leads proactively, instead of reactively Modern consultants seek to find prospects where they are online! Modern sales consultants just all 8 ways to sell cars Presented by Sean V. Bradley www.DealerSynergy.com / 888-3-SYNERGY 14
  • How to Sell 30+ Cars (And Make $125,000 a Year!) Proactive Prospecting Capture prospects at the Instead of at their Point of Interest Point of Sale If you can reach your prospects before they enter the Sales Pipeline, youll have the ability to influence them more directly. Presented by Sean V. Bradley www.DealerSynergy.com / 888-3-SYNERGY 15
  • How to Sell 30+ Cars (And Make $125,000 a Year!) ZMOT: Zero Moment of Truth Google ZMOT Video Presented by Sean V. Bradley www.DealerSynergy.com / 888-3-SYNERGY 16
  • How to Sell 30+ Cars (And Make $125,000 a Year!) Powerful & Important Internet Statistics 92-99% of Americans go 11 hours online before setting foot inside a Is the average time 5-8 stores & models dealership people spend Is the average 45-90 days searching for a number a car buyer vehicle online $200/car Is the average researches before buying cycle making a decision much longer than is what internet the 72 hours of 15 advertising costs (less than $640/car for years ago traditional advertising, according to NADA Presented by Sean V. Bradley www.DealerSynergy.com / 888-3-SYNERGY 17
  • How to Sell 30+ Cars (And Make $125,000 a Year!) Dominating ! With 80 percent of transactions starting with an online search, its imperative to not only be represented on Google, but to dominate the market 90 percent of all media interactions are screen based Only 20 percent of people click pay-per-click ads Organic optimization is the most powerful strategy 80 percent of buyers research your dealership before deciding to visit your dealership 20 percent change their mind and buy from a competitor upon seeing a negative review Presented by Sean V. Bradley www.DealerSynergy.com / 888-3-SYNERGY 18
  • How to Sell 30+ Cars (And Make $125,000 a Year!) Presented by Sean V. Bradley www.DealerSynergy.com / 888-3-SYNERGY 19
  • How to Sell 30+ Cars (And Make $125,000 a Year!) Modern Sales Consultants cant just think about car sales as owning your own business You need to actually start acting that way. Presented by Sean V. Bradley www.DealerSynergy.com / 888-3-SYNERGY 20
  • How to Sell 30+ Cars (And Make $125,000 a Year!) Sales Professionals of the Future Are Here Now! Presented by Sean V. Bradley www.DealerSynergy.com / 888-3-SYNERGY 21
  • How to Sell 30+ Cars (And Make $125,000 a Year!) How Can You Position Yourself for Modern Times? 1. Create Your Own Website 2. Post Videos (testimonials, walk-arounds, how-tos) 3. Be Active on Social Media Networks 4. Manage Your Online Reputation 5. Engage in Cross Promotional Marketing Presented by Sean V. Bradley www.DealerSynergy.com / 888-3-SYNERGY 22
  • How to Sell 30+ Cars (And Make $125,000 a Year!) 1. Create Your Own Website Your website should include: Geotargetted domain Your VPP Videos Tips & Advice Inventory Social Media Links Reviews Etc. Example: Joe Argento Presented by Sean V. Bradley www.DealerSynergy.com / 888-3-SYNERGY 23
  • How to Sell 30+ Cars (And Make $125,000 a Year!) 1. Create Your Own Website How to build your personal website Do it yourself Hire a professional Recommendation hire someone its cheaper than you think! Presented by Sean V. Bradley www.DealerSynergy.com / 888-3-SYNERGY 24
  • How to Sell 30+ Cars (And Make $125,000 a Year!) 1. Create Your Own Website How to Finance Your Site Funding it out-of-pocket Asking your dealer Presented by Sean V. Bradley www.DealerSynergy.com / 888-3-SYNERGY 25
  • How to Sell 30+ Cars (And Make $125,000 a Year!) 2. Post Videos! The average buyer spends 11 hours researching three hours of it watching videos and two hours using search engines More than three billion Google searches are completed daily Videos show up in 50 percent of Google searches Video is 53 times more likely to be clicked over a static-text link Presented by Sean V. Bradley www.DealerSynergy.com / 888-3-SYNERGY 26
  • How to Sell 30+ Cars (And Make $125,000 a Year!) Why Videos? Text accounts for only seven percent of communication Video accounts for 55 percent of communication Studies have found that people prefer watching videos to reading Video is the easiest type of content to optimize Presented by Sean V. Bradley www.DealerSynergy.com / 888-3-SYNERGY 27
  • How to Sell 30+ Cars (And Make $125,000 a Year!) Internet & Video Nearly 90% of internet users prefer video content to any other internet content. Presented by Sean V. Bradley www.DealerSynergy.com / 888-3-SYNERGY 28
  • How to Sell 30+ Cars (And Make $125,000 a Year!) Internet & Video 71% of the population visits sites like YouTube in a year. 28 percent of the population visits those sites every day! Presented by Sean V. Bradley www.DealerSynergy.com / 888-3-SYNERGY 29
  • How to Sell 30+ Cars (And Make $125,000 a Year!) Examples: Service Testimonial Purchase Testimonial Cherry Hill Porsche 2014 Honda Odyssey Presented by Sean V. Bradley www.DealerSynergy.com / 888-3-SYNERGY 30
  • How to Sell 30+ Cars (And Make $125,000 a Year!) How to Film Testimonial Videos Option 1: Low-Tech Film customers in the dealership showroom Use cell phone camera Post to YouTube Optimize by geotargetting, including make, model, specific features, etc. Presented by Sean V. Bradley www.DealerSynergy.com / 888-3-SYNERGY 31
  • How to Sell 30+ Cars (And Make $125,000 a Year!) How to Film Testimonial Videos Option 2: Video Production Invest in hardware Select a camera Purchase (or find free) video editing software Find simple lighting kit and green screen Presented by Sean V. Bradley www.DealerSynergy.com / 888-3-SYNERGY 32
  • How to Sell 30+ Cars (And Make $125,000 a Year!) How to Film Testimonial Videos Hardware Suggestions iStabilizer Monopod/Tripod Microphone/Lavalier Telescopic lens attachment Additional accessories Presented by Sean V. Bradley www.DealerSynergy.com / 888-3-SYNERGY 33
  • How to Sell 30+ Cars (And Make $125,000 a Year!) How to Film Testimonial Videos Camera Suggestions Cell phone camera iPad camera Webcam DSLR/Digital camera Camcorder Presented by Sean V. Bradley www.DealerSynergy.com / 888-3-SYNERGY 34
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How To Sell 30+ CarsPer Month & Make OVER $125,000 Per Year - Automotive Sales

Aug 10, 2014

ReportDownload

Automotive

http://www.dealersynergy.com 856-546-2440

How To Sell 30+ CarsPer Month & Make OVER $125,000 Per Year - Automotive Sales

This is the presentation I delivered today for Jim Ziegler's Internet Battle Plan as well as a Ton of Dealer Associations like the GNYADA, DADA, MSADA, Internet Sales 20 Group etc…

Enjoy :) If you have any questions, please feel free to call me. If you like this information. You are going to LOVE www.automotivedigitaltraining.com

  • How to Sell 30+ Cars (And Make $125,000 a Year!) How to Sell 30+ Cars (And Make Over $125,000 a Year!) Presented to GNAYDA By Sean V. Bradley November 20th, 2013
  • How to Sell 30+ Cars (And Make $125,000 a Year!) Based on the recent article in On The Move: The Evolution & Natural Selection of Automotive Sales Presented by Sean V. Bradley www.DealerSynergy.com / 888-3-SYNERGY 2
  • How to Sell 30+ Cars (And Make $125,000 a Year!) Evolution of the Automotive Industry Video (Embed) Presented by Sean V. Bradley www.DealerSynergy.com / 888-3-SYNERGY 3
  • How to Sell 30+ Cars (And Make $125,000 a Year!) Sean V. Bradley Founder and CEO of Dealer Synergy College drop out Started 15 years ago as a sales consultant Verified 30 car guy Now runs a multi-million dollar company Let me teach you what Ive learned! Presented by Sean V. Bradley www.DealerSynergy.com / 888-3-SYNERGY 4
  • How to Sell 30+ Cars (And Make $125,000 a Year!) Sean V. Bradley Founder and CEO of Dealer Synergy Spoken at over 90 NADA & NCM 20 Groups Certified FranklinCovey Trainer & Facilitator Member of The National Speakers Association (NSA) Creator of the Internet Sales 20 Group Presented by Sean V. Bradley www.DealerSynergy.com / 888-3-SYNERGY 5
  • How to Sell 30+ Cars (And Make $125,000 a Year!) Success Stories Presented by Sean V. Bradley www.DealerSynergy.com / 888-3-SYNERGY 6
  • How to Sell 30+ Cars (And Make $125,000 a Year!) What You Will Learn How to sell 30+ cars How to make money What it means to be an evolved sales consultant How to engage in Proactive Prospecting How to create a realistic plan and stick to it! Powerful & Important Statistics Presented by Sean V. Bradley www.DealerSynergy.com / 888-3-SYNERGY 7
  • How to Sell 30+ Cars (And Make $125,000 a Year!) All of You every person right here in this room personifies the evolved sales professional. Presented by Sean V. Bradley www.DealerSynergy.com / 888-3-SYNERGY 8
  • How to Sell 30+ Cars (And Make $125,000 a Year!) Maturity Continuum Presented by Sean V. Bradley www.DealerSynergy.com / 888-3-SYNERGY 9
  • How to Sell 30+ Cars (And Make $125,000 a Year!) The most successful sales people are those who practice interdependence. Presented by Sean V. Bradley www.DealerSynergy.com / 888-3-SYNERGY 10
  • How to Sell 30+ Cars (And Make $125,000 a Year!) Sales teams need new strategies & tactics. You cant just rely on the Road to the Sale Being an automotive professional is like owning your own business. Presented by Sean V. Bradley www.DealerSynergy.com / 888-3-SYNERGY 11
  • How to Sell 30+ Cars (And Make $125,000 a Year!) So how do you evolve? By changing how you operate. Presented by Sean V. Bradley www.DealerSynergy.com / 888-3-SYNERGY 12
  • How to Sell 30+ Cars (And Make $125,000 a Year!) Traditional Methods Are No Longer Effective. We live in a digital world and you have to change your strategy to reflect that. Incorporate social media, videos, optimize your website, put yourself out where your prospects are! Presented by Sean V. Bradley www.DealerSynergy.com / 888-3-SYNERGY 13
  • How to Sell 30+ Cars (And Make $125,000 a Year!) What Makes a Modern Sales Consultant? Modern consultants are immersed in Internet Sales, BDC and Digital Marketing Modern consultants are buying and generating leads proactively, instead of reactively Modern consultants seek to find prospects where they are online! Modern sales consultants just all 8 ways to sell cars Presented by Sean V. Bradley www.DealerSynergy.com / 888-3-SYNERGY 14
  • How to Sell 30+ Cars (And Make $125,000 a Year!) Proactive Prospecting Capture prospects at the Instead of at their Point of Interest Point of Sale If you can reach your prospects before they enter the Sales Pipeline, youll have the ability to influence them more directly. Presented by Sean V. Bradley www.DealerSynergy.com / 888-3-SYNERGY 15
  • How to Sell 30+ Cars (And Make $125,000 a Year!) ZMOT: Zero Moment of Truth Google ZMOT Video Presented by Sean V. Bradley www.DealerSynergy.com / 888-3-SYNERGY 16
  • How to Sell 30+ Cars (And Make $125,000 a Year!) Powerful & Important Internet Statistics 92-99% of Americans go 11 hours online before setting foot inside a Is the average time 5-8 stores & models dealership people spend Is the average 45-90 days searching for a number a car buyer vehicle online $200/car Is the average researches before buying cycle making a decision much longer than is what internet the 72 hours of 15 advertising costs (less than $640/car for years ago traditional advertising, according to NADA Presented by Sean V. Bradley www.DealerSynergy.com / 888-3-SYNERGY 17
  • How to Sell 30+ Cars (And Make $125,000 a Year!) Dominating ! With 80 percent of transactions starting with an online search, its imperative to not only be represented on Google, but to dominate the market 90 percent of all media interactions are screen based Only 20 percent of people click pay-per-click ads Organic optimization is the most powerful strategy 80 percent of buyers research your dealership before deciding to visit your dealership 20 percent change their mind and buy from a competitor upon seeing a negative review Presented by Sean V. Bradley www.DealerSynergy.com / 888-3-SYNERGY 18
  • How to Sell 30+ Cars (And Make $125,000 a Year!) Presented by Sean V. Bradley www.DealerSynergy.com / 888-3-SYNERGY 19
  • How to Sell 30+ Cars (And Make $125,000 a Year!) Modern Sales Consultants cant just think about car sales as owning your own business You need to actually start acting that way. Presented by Sean V. Bradley www.DealerSynergy.com / 888-3-SYNERGY 20
  • How to Sell 30+ Cars (And Make $125,000 a Year!) Sales Professionals of the Future Are Here Now! Presented by Sean V. Bradley www.DealerSynergy.com / 888-3-SYNERGY 21
  • How to Sell 30+ Cars (And Make $125,000 a Year!) How Can You Position Yourself for Modern Times? 1. Create Your Own Website 2. Post Videos (testimonials, walk-arounds, how-tos) 3. Be Active on Social Media Networks 4. Manage Your Online Reputation 5. Engage in Cross Promotional Marketing Presented by Sean V. Bradley www.DealerSynergy.com / 888-3-SYNERGY 22
  • How to Sell 30+ Cars (And Make $125,000 a Year!) 1. Create Your Own Website Your website should include: Geotargetted domain Your VPP Videos Tips & Advice Inventory Social Media Links Reviews Etc. Example: Joe Argento Presented by Sean V. Bradley www.DealerSynergy.com / 888-3-SYNERGY 23
  • How to Sell 30+ Cars (And Make $125,000 a Year!) 1. Create Your Own Website How to build your personal website Do it yourself Hire a professional Recommendation hire someone its cheaper than you think! Presented by Sean V. Bradley www.DealerSynergy.com / 888-3-SYNERGY 24
  • How to Sell 30+ Cars (And Make $125,000 a Year!) 1. Create Your Own Website How to Finance Your Site Funding it out-of-pocket Asking your dealer Presented by Sean V. Bradley www.DealerSynergy.com / 888-3-SYNERGY 25
  • How to Sell 30+ Cars (And Make $125,000 a Year!) 2. Post Videos! The average buyer spends 11 hours researching three hours of it watching videos and two hours using search engines More than three billion Google searches are completed daily Videos show up in 50 percent of Google searches Video is 53 times more likely to be clicked over a static-text link Presented by Sean V. Bradley www.DealerSynergy.com / 888-3-SYNERGY 26
  • How to Sell 30+ Cars (And Make $125,000 a Year!) Why Videos? Text accounts for only seven percent of communication Video accounts for 55 percent of communication Studies have found that people prefer watching videos to reading Video is the easiest type of content to optimize Presented by Sean V. Bradley www.DealerSynergy.com / 888-3-SYNERGY 27
  • How to Sell 30+ Cars (And Make $125,000 a Year!) Internet & Video Nearly 90% of internet users prefer video content to any other internet content. Presented by Sean V. Bradley www.DealerSynergy.com / 888-3-SYNERGY 28
  • How to Sell 30+ Cars (And Make $125,000 a Year!) Internet & Video 71% of the population visits sites like YouTube in a year. 28 percent of the population visits those sites every day! Presented by Sean V. Bradley www.DealerSynergy.com / 888-3-SYNERGY 29
  • How to Sell 30+ Cars (And Make $125,000 a Year!) Examples: Service Testimonial Purchase Testimonial Cherry Hill Porsche 2014 Honda Odyssey Presented by Sean V. Bradley www.DealerSynergy.com / 888-3-SYNERGY 30
  • How to Sell 30+ Cars (And Make $125,000 a Year!) How to Film Testimonial Videos Option 1: Low-Tech Film customers in the dealership showroom Use cell phone camera Post to YouTube Optimize by geotargetting, including make, model, specific features, etc. Presented by Sean V. Bradley www.DealerSynergy.com / 888-3-SYNERGY 31
  • How to Sell 30+ Cars (And Make $125,000 a Year!) How to Film Testimonial Videos Option 2: Video Production Invest in hardware Select a camera Purchase (or find free) video editing software Find simple lighting kit and green screen Presented by Sean V. Bradley www.DealerSynergy.com / 888-3-SYNERGY 32
  • How to Sell 30+ Cars (And Make $125,000 a Year!) How to Film Testimonial Videos Hardware Suggestions iStabilizer Monopod/Tripod Microphone/Lavalier Telescopic lens attachment Additional accessories Presented by Sean V. Bradley www.DealerSynergy.com / 888-3-SYNERGY 33
  • How to Sell 30+ Cars (And Make $125,000 a Year!) How to Film Testimonial Videos Camera Suggestions Cell phone camera iPad camera Webcam DSLR/Digital camera Camcorder Presented by Sean V. Bradley www.DealerSynergy.com / 888-3-SYNERGY 34
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