How to Respond to Negative Glassdoor Reviews

#Glassdoor

Telling Your Side of the Story:

How to Respond to Negative

Reviews on Glassdoor

#Glassdoor

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#Glassdoor

Featured Speaker

Shay BerrySenior Marketing Manager

[email protected]

Featured Speaker

#Glassdoor

Agenda

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A FREE Employer Account Can Help

Visit employers.glassdoor.com

#Glassdoor

Reviews on Glassdoor

#Glassdoor

Bad Reviews Are Good for Business!

of consumers trust reviews more

when they see both good and

bad reviews.95%

#Glassdoor

of Glassdoor members read reviews

before speaking with a company or

person in charge of hiring. 46%

Why Respond to a Negative Review?

#Glassdoor

Who Should Respond?

Anyone at your

company who is

in a position to

speak on your

behalf.

EXAMPLES: CEO, HR, PR OR MARKETING PROFESSIONALS

#Glassdoor

You may want to write your

response in a Word document

first so you can spellcheck and

edit it until you are pleased

with the final product.

Before You Respond

#Glassdoor

Your title will appear when

you respond to reviews as

a company representative,

so make sure your title is

correct in the Employer

Center.

Before You Respond

#Glassdoor

How Often Should I Respond?

of job seekers find employer

perspective useful when learning

about jobs and companies90%

RESPOND PROMPTLY BUILDS TRUST WITH CANDIDATES

#Glassdoor

5 Tips to Follow When

Responding to Negative Reviews

#Glassdoor

Tip No. 1: Be Professional

#Glassdoor

Responding to a Negative Review Shows

that You Care

of consumers who experience a quick and

effective brand response on social media

are likely to recommend that brand to others. 71%

#Glassdoor

Case Study: Chipotle

#Glassdoor

Tip No. 2: Say Thank You

#Glassdoor

of organizations suffer from a deficit

in recognition according to a recent

Bersin study.

Saying Thank You Shows You Are Listening

83%

#Glassdoor

Case Study: Zillow

Zillow CEO Spencer Rascoff responds

to reviews on behalf of the company.

As a result, four candidates in a recent

30-day period said that reading the employer

response solidified their decision to accept

the job offer.

#Glassdoor

Tip No. 3: Address Specific Issues

LOOK AT THE PROS AND CONS IN THE EMPLOYER CENTER

#Glassdoor

Nobody Is Perfect

BAD REVIEWS PROVIDE THE OPPORTUNITY FOR AUTHENTICITY

#Glassdoor

Case Study: 1-800 Contacts

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Tip No. 4: Be Authentic

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Set Expectations Up Front by Being

Authentic

of employees say new job realities

differ from expectations set during

the interview process.

61%

#Glassdoor

Case Study: loanDepot

#Glassdoor

Tip No. 5: Utilize Reviews to Fix Problems

#Glassdoor

Case Study: Lithium Technologies

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Benefits of Responding to Reviews

#Glassdoor

Shay Berry

[email protected]

@GDforEmployers