Glassdoor Lunch & Learns

Brand. Influence. HireHow to Use Glassdoor to

Recruit Great Talent

Lunch & Learn | May 15, 2015

Agenda

• What We Know About Candidates

• The Impact of Your Employer Brand

• How to conduct an Employer Branding Audit

What We Know About Today’s Candidates

Source: Corporate Executive Board, 2014 Employment Branding Effectiveness Survey

Almost two-thirds of job applicants (61%)

said they are more skeptical of claims made

by employers now than they were in 2011.

That figure rises to 65% for millennials.

What We Know About Today’s Candidates

Source: Career Builder 2013 Candidate Behavior Study

62% check you out on social

media to make sure what you’re

‘selling them’ online is true.

THEY HAVE EXPECTATIONS:

CULTURE THOUGHT LEADERS AUTHENTICITY

What We Know About Today’s Candidates

Source: Bloomberg Human Resources Report, Nov 3, 2014

94%

are likely to apply to a job if the

employer actively manages its

employer brand (e.g., responds

to reviews, updates their profile,

shares updates on the culture

and work environment.

Source: Glassdoor Member Survey, October 2014

Why? Candidates Decision Making Process Has Changed

+

Hiring

Manager

Recruiter

Career

Page

Hiring

Manager

Recruiter

Career

Page

TodayYesterday

Employers

Perspective

Employers

Perspective

Candidates rely on both

Peers & Employer Insight

Candidates rely on

Employers Insight Only

Your Candidates Are Already Here

61%of candidates who apply to your jobs

use Glassdoor during their job search.

Source: Glassdoor Labs, Feb 2015

Why Glassdoor?

61%

job seekers in US

use Glassdoor when

searching for jobs

ProsGood opportunity

to learn a lot

Work-life balance

can be toughCons

Company BenefitsStock & Health“Exceptional benefits package.

Great stock and health options”

Interview QuestionsSales Representative

“Make sure to research

companies growth strategy”

SalarySoftware Dev Engineer

107k (1,448 Salaries)

Amazon.com

3.5k Reviews

80% Approve

Reviews

3.3“Opportunity like nowhere else”

Today’s Candidates’ Decision Process

These candidates really

want to work for you!

1 or less 2 to 5 6 to 10 11+

0%

10%

20%

30%

40%

Our Audience Is Diverse and Informed

27,000,000+

Years Experience

No College

Reason for visit…

Members

50%

50%MaleFemale

College

Grad School

52%

22% 26%

52%job search

44%researching companies

4%other

Fastest Growing Career Site in 2014

Job Clicks

176%

-40%

-20%

0%

20%

40%

60%

80%

100%

120%

140%

Mar Apr May Jun Jul Aug Sept Oct Nov Dec

Visits

96%

Content

84%

Mobile Users

127%

US Traffic Growth

Recent Traffic Outpaces CareerBuilder.comM

on

thly

Un

iqu

e U

se

rs (

Millio

ns)

US Monthly Web Users (Desktop + Mobile)

0

5,000

10,000

15,000

20,000

25,000

Feb-14 Mar-14 Apr-14 May-14 Jun-14 Jul-14 Aug-14 Sep-14 Oct-14 Nov-14 Dec-14 Jan-15 Feb-15 Mar-15

Source: Employer Branding Global Study Report

22%reduced

recruitmentfees

Companies with a

strong employer brandsee an average of

$

Proven Results Across All Industries C

om

pa

ny S

ize

Tech Finance Retail Consulting Manufacturing

+

-

Top 5 Source of Hire

22 Engineering Hires @$700 CPH

Reduced Time-To-Hire by 50%

Common Recruiting and Hiring Challenges

POOR

CANDIDATE

PIPELINE

LACK OF BRAND

AWARENESS

WASTING TIME ON

UNQUALIFIED

CANDIDATES

Who are you?

How Glassdoor Delivers Applicant Quality

Candidates

Self-Select

Before Applying

Your

Employer

Brand

Quantity Quality

is associated with a

strong employer brand

Source: LinkedIn

%

If you don’t create your brand,

someone else will.

Conducting an Employer Brand Audit

Using Glassdoor Analytics to Measure

1 What is my brand awareness

with job seekers? Is it growing?

2 What is my brand reputation?

3How does my awareness and

reputation compare with my

competition?

4Who am I attracting with my

brand message and is it the

right audience?

Conducting an Employer Brand Audit

Brand Awareness With Job Seekers

Conducting an Employer Brand Audit

Reputation vs Talent Competitors

Conducting an Employer Brand Audit

Job Seeker Demographics

Conducting an Employer Brand Audit

Reviews & Ratings Trends Over Time

Conducting an Employer Brand Audit

Track Employee Sentiment

New to FEA

Company Updates

Communicate with job seekers who are

researching or following your company

on Glassdoor.

Featured Review

Cherry pick any review to appear first

on your Glassdoor profile

New to Enhanced Profile

Competitor Targeting

Review & Interview Analytics

Advertise your brand and jobs on

competitor non-client profiles for free.

Filter and report your employee sentiment

and candidate interview reviews by office

location, job title and department.

Homepage Highlight

Advertise your office and culture on the

Glassdoor Homepage. Homepage Highlight

gets between 4-5x impressions compared to

industry average.

2015 Employer Branding Summit

More Free Resources Online

Our Solutions

Job Slots Enhanced Profile Display Advertising

• Increase Brand Awareness

• Target Candidates Researching

Competitor Profiles

• Diversity & Inclusion Campaigns

• Increase Brand Awareness

• Influence Candidates

• Unique Candidate Insight &

Analytics

• Source Quality Applicants

• Demographic Targeting

• Desktop, Mobile & Email