How to Research Donors with Social Media

5 Tips on Using Social Media for Researching Donors

Marc A. Pitman, FundraisingCoach.comTwitter: @marcapitman

http://thenonprofitacademy.com/21waysebook

Fundraising…a privilege

Let's Get R.E.A.L.!

1. Research

Let's Get R.E.A.L.!

1. Research

2. Engage

Let's Get R.E.A.L.!

1. Research

2. Engage

3. Ask

Let's Get R.E.A.L.!

1. Research

2. Engage

3. Ask

4. Love/Like/Live

Researching – Your Files!

Start in your database ⬥How have the donors interacted with

your nonprofit –Giving patterns –Visit notes

Researching – Your Files!

Start in your database ⬥How have the donors interacted with

your nonprofit –Giving patterns –Visit notes

⬥How are they interacting with emails –What are they opening? –What are they clicking on?

Researching – Open Platforms

Move on to the open platforms ⬥Neither Google+ or Twitter require you

to be connected to the person –How do they describe their work? –What are they posting about?

Researching – Open Platforms

Move on to the open platforms ⬥Neither Google+ or Twitter require you

to be connected to the person –How do they describe their work? –What are they posting about?

Researching – Open Platforms

Move on to the open platforms ⬥Neither Google+ or Twitter require you

to be connected to the person –How do they describe their work? –What are they posting about?

Researching – Other Platforms

Move on to the other platforms ⬥Both Facebook and LinkedIn restrict

information you can see. Again, ask: –How do they describe their work? –What are they posting about?

Researching – Other Platforms

Move on to the other platforms ⬥Both Facebook and LinkedIn restrict

information you can see. Again, ask: –How do they describe their work? –What are they posting about?

Researching – Other Platforms

Move on to the other platforms ⬥Both Facebook and LinkedIn restrict

information you can see. Again, ask: –How do they describe their work? –What are they posting about?

Researching – Other Platforms

Move on to the other platforms ⬥Both Facebook and LinkedIn restrict

information you can see. Again, ask: –How do they describe their work? –What are they posting about?

Researching – Other Platforms

Move on to the other platforms ⬥Both Facebook and LinkedIn restrict

information you can see. Again, ask: –How do they describe their work? –What are they posting about?

Remember the point

. file:///.file/id=6571367.72539721

⬥Has to be a person

The donor is the HERO

#8: Set Realistic Development Goals

Additional Resources

Weekly coaching emails FundraisingKick.com

100DonorsProgram.com

DonorRetentionJazz.com

MovieMondaysVideos.com

TheNonprofitAcademy.com

johnhaydon.com

Five Tips For Using Social Media to Research Donors

Consultant, Trainer, Coach - Helping nonprofits get more from their digital marketing and online fundraising. Consultancy based in Cambridge, MA.

Instructor at Marketing Profs University, regular contributor at Social Media Examiner

Author: Facebook Marketing for Dummies, 3rd and 4th Editions

Speaker: The Nonprofit Technology Conference, Social Media 4 Nonprofits, Blackbaud’s BBCon, New Media Expo, AFP New Jersey, TechSoup, GrantSpace, Chronicle of Philanthropy, NetworkForGood and various local Chamber of Commerce.

Clients include: Habitat for Humanity, EpicChange, Share Our Strength, Environmental Defense Fund, Shriners Hospitals for Children, Boston Medical Center, Community TechKnowledge, Scholastic, TechSoup, WaterAid America, University of Massachusetts, Community Music Center of Boston, National Wildlife Federation, Razoo Foundation.

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