@sloane Social Media Fundraising Strategies … to attract and retain donors IUP Lilly School of Philanthropy 28 th Annual Symposium 10/30/15 Sloane Davidson | Farsight Media | @sloane
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@sloane
Social Media Fundraising Strategies … to attract and retain
donors IUP Lilly School of Philanthropy
28th Annual Symposium 10/30/15
Sloane Davidson | Farsight Media | @sloane
@sloane
Founder, Farsight Media Digital marketing for the greater good.
Based in Pittsburgh, PA
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Let’s start with a show of hands…
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What is the state of social media today?
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What matters most? Awareness, accessibility, listening, talent, raising money…
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How important is my website?
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How important is my email newsletter?
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What goals should my organization pursue?
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Who will be in charge of social media?
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How do I decide what tools to use?
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Where should we be investing our time, energy and resources?
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What metrics matter?
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How do I create or reinforce a collaborative working environment?
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What are examples of nonprofit social media case studies?
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Q&A
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