How to recruit great talent using twitter final

How to Recruit Great Talent using Twitter

Laura-Jane Sarkodee@recruiting_edge

13th November 2013

Social Recruiting Frustrations• I don’t get any engagement when I tweet – it feels like I am

talking to myself!• Social recruiting doesn’t work! I have never had any

responses from posting jobs…• I don’t have TIME to mess about with tweeting! Arghhhh!• Hiring Managers need to fill roles quickly and social media

engagement is too SLOW!• I don’t get the hype – what I have always done works fine.• We don’t have enough followers / fans – it’s pointless

sharing our jobs• I don’t get support from the top to implement social

recruiting – they’re scared of the implications

Job Search – The Changing Landscape50% of Britons use Social Media to find Work!

Brits have access to 300 live vacancies through 1st & 2nd Degree Connections

43% would rather leverage Facebook, compared to 22% on Linkedin

1 in 8 worry about privacy implications

Design, IT & Retail Professions are most active

UK Leads the World in Mobile Internet Use

Why Engage?• 74% of Employees are Actively Searching for Work or are

open to Hearing about New Opportunities!

• 69% of Employees say looking at New Opportunities is part of

their Regular Routine!

• Reduce competition for top talent.

• 61% of individuals expect Companies have a Social Media

Presence

• Mindsets are changing – Individuals EXPECT to be found!

Candidate Perception • I don’t have TIME to look for a new job!

• I never get feedback when I apply for jobs

• I wish I could find out what it’s really like to work at a company before joining

• There are too many jobs advertised – how do I know which ones to apply for?

Twitter Demographics • 555m Twitter Users• 182m Visitors / Month• 54% users accessing Twitter via Mobile• Users spend average 11 minutes / visit• 59% Female / 41% Male• 38% earn between £25k - £50k• 30% are 26 - 34 age bracket• 27% - 35 – 44 age bracket• 79% have college qualification or higher

Twitter – The Basics• What is a twitter handle ‘@’?

• What does a hashtag ‘#’ do?

• Number of characters permitted per tweet?

• What is a Retweet / RT?

• What is a DM?

• What are ‘Followers’?

• What is a Twitter Bio?

Dedicated Recruiting Account• Use a personal profile picture

• Be specific in your ‘Bio’

• Choose a memorable handle

• Add a location

• Include a link to your Career Site / Page

What to share• Link back to your website / career site

• Jobs• Employee testimonials / success stories• Quotes from staff• Events / charity involvement• Action pictures• Videos• Competitions

• Questions / quotes• Humour• Industry information

Social Media Management

My RecommendationHootsuite

Be Proactive and Search!

1. Followerwonk2. SocialBro3. 12 Mass

How can I find candidates on Twitter?

Twitter Re-cap

• Create a Recruiting Account

• Share Great Content and be Authentic!

• Search Bios – Follow & Engage

• Search Tweets – Follow & Engage

• Respond to DMs & @Mentions promptly

• Engage your workforce / candidates on social

• Always offer a method of contact

• Focus on Quality rather than Quantity.

• Get passionate about your company and opportunities!

• Find your cyber voice - be authentic to you and your employer

brand!

• Become a marketeer and have fun getting creative

• Don’t oversell opportunities!

• Turn Fans / Followers into Subscribers on your career site

• It a not a blue pill!

Questions?

Laura-Jane Sarkodee

@recruiting_edge

www.recruitingedge.co.uk/apply