The information contained in this document is being provided on a confidential basis to the recipient solely for the purpose of evaluating TheFamily (“TheFamily” or the “Company”). The document is intended for the exclusive use of the persons to whom it is given. By accepting a copy of this document, the recipient agrees, for itself and its related bodies corporate, and each of their directors, officers, employees, agents, representatives and advisers, to maintain the confidentiality of this information. Any reproduction or distribution of this document, in whole or in part, or any disclosure of its contents, or use of any information contained herein for any purpose other than to evaluate an investment in the Company, is prohibited. The information contained in this document or subsequently provided to the recipient whether orally or in writing by, or on behalf of the Company, or any of its respective related bodies corporate, or any of their respective partners, owners, officers, employees, agents, representatives and advisers (the “Parties”) is provided to the recipient on the terms and conditions set out in this notice. H OW TO P ITCH AN A MERICAN VC
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How to pitch an american VC by Blake Armstrong, Partner at TheFamily
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The information contained in this document is being provided on a confidential basis to the recipient solely for the purpose of evaluating TheFamily (“TheFamily” or the “Company”). The document is intended for the exclusive use of the persons to whom it is given. By accepting a copy of this document, the recipient agrees, for itself and its related bodies corporate, and each of their directors, officers, employees, agents, representatives and advisers, to maintain the confidentiality of this information. Any reproduction or distribution of this document, in whole or in part, or any disclosure of its contents, or use of any information contained herein for any purpose other than to evaluate an investment in the Company, is prohibited. The information contained in this document or subsequently provided to the recipient whether orally or in writing by, or on behalf of the Company, or any of its respective related bodies corporate, or any of their respective partners, owners, officers, employees, agents, representatives and advisers (the “Parties”) is provided to the recipient on the terms and conditions set out in this notice.
HOW TO PITCH AN AMERICAN VC
STRUCTURE Before During After
BEFORE Deck
Pitch Practice Getting Intros
PITCH DECK WRITTEN
VERBAL
PITCH DECK 3 IDEAS / SLIDE
10 - 15 SLIDES MAX
NO BULLET POINTS
DEMONSTRATE CLARITY
SWAGGER
PASSION
PITCH DECK OPPORTUNITY
PROBLEM
SOLUTION
TRACTION
CUSTOMER / MARKET
COMPETITION
BUSINESS MODEL
TEAM
USE OF FUNDS
TRACTION
PATTERN OF FAST-GROWING MOMENTUM
WHAT METRICS AND WHY
CLEAR SALES PROCESS
TAM VS RISK
CUSTOMER: DESCRIBE CLEAR USE CASES
MARKET SEGMENTS, ADOPTION RATES, PRIORITY
REVENUE BEST PROOF OF DEMAND
BUSINESS MODEL
CONSISTENCY IN REVENUE : COST
FINANCIAL LITERACY
LEVEL-HEADEDNESS
USE OF FUNDS
WHY?
WHAT?
TEST HYPOTHESES, GROWTH, PROFIT
BUILDING YOUR DECK
DRAW SLIDES BY HAND
EXPAND TO TWEET-SIZE SUMMARY
EXPAND AGAIN TO FULL NARRATIVE
ELEVATOR PITCH ANALOGY
CUSTOMER VALUE NOT PRODUCT PERFORMANCE
PICK A FIGHT
PITCH PRACTICE
3 ACTS IN A PLAY
JEDI MIND TRICK
ONE WORD
DRY RUN: WITH DECK/WITHOUT
Tim Brown, CEO IDEO
GETTING INTROS
IDENTIFY TARGETS
ANALYZE SOCIAL GRAPH
ASK FOR INTRODUCTIONS
PAY IT FORWARD
Tim Brown, CEO IDEO
CONNECT, CULTIVATE, FOLLOW-UP
BUILD RELATIONSHIP
DELIGHT THROUGH GRATITUDE
INVITE TO JOIN YOU
X100
DURING OPENING
PITCH
THE CLOSE
DURING: OPENING DO YOUR RESEARCH
SHOW UP EARLY
TRANSFER TRUST
SCRIPT YOUR OPENING
DURING: PITCH
PITCH WITH CONFIDENCE
HAVE A CONVERSATION
DURING - CLOSING
MAKE THE ASK
BE SILENT
AFTER PROCESS
THANK ADD VALUE
AFTER: PROCESS VERBAL “YES”
TERM SHEET
DUE DILIGENCE
SIGNATURES & MONEY TRANSFER
AFTER: THANK SHOW GRATITUDE
AFTER: ADD VALUE MAKE SPECIFIC OFFERS OF YOUR
NETWORK OR RESOURCES
CULTURE ANSWER EMAILS IMMEDIATELY
BE ON TIME
EMAIL INTRO HOW-TO
SAY “THANK YOU”
POSTURE & HANDSHAKE
SMILE
NO SMOKING
The information contained in this document is being provided on a confidential basis to the recipient solely for the purpose of evaluating TheFamily (“TheFamily” or the “Company”). The document is intended for the exclusive use of the persons to whom it is given. By accepting a copy of this document, the recipient agrees, for itself and its related bodies corporate, and each of their directors, officers, employees, agents, representatives and advisers, to maintain the confidentiality of this information. Any reproduction or distribution of this document, in whole or in part, or any disclosure of its contents, or use of any information contained herein for any purpose other than to evaluate an investment in the Company, is prohibited. The information contained in this document or subsequently provided to the recipient whether orally or in writing by, or on behalf of the Company, or any of its respective related bodies corporate, or any of their respective partners, owners, officers, employees, agents, representatives and advisers (the “Parties”) is provided to the recipient on the terms and conditions set out in this notice.