Pitching your Startup
Pitching your Startup
Who is this guy?
AUDIENCE DELIVERY CONTENT
The Architecture of a Pitch
The Audience
• Your Mum• Peers• Customers• Journalists• Advisors• Investors
• Parties• Formal Networking• Pitch Sessions / Sales Presentations
Pitches
• Cocktail party o 1 sentence
• 30 Second o Problem, Solution, Call to Action
• 60 Second o Problem, Solution, Credability, Opportunity, CTA
• 3 Minuteo Problem, Solution, Credability, Oppotunity, Route to
Market, Call to Action
• 15 - 20 Minuteo Problem, Solution, Credability, Opportunity, Route to
Market, Call to Action, Financials, Milestones, CTA
A Pitch for Every Audience / Situation
TIME
ATTE
NTI
ON
The Challenge
The best pitches get to the point in the fewest syllables
"If You Can’t Explain It Simply, You Don’t Understand It Well
Enough"Albert Einstein
Before you Pitch
• Think about your audience - how can you make it unique for them.
• Research (if possible)o LinkedIno Googleo FB?
• Decide what you want o Another meetingo A saleo Investmento A Date
Delivery
Show enthusiasmSmile appropriatlyAsk questionsUse propsAlternate your voiceUse your handsEyeball your userUse (a little) humourDon't bullshit
Your 10 Second Pitch
The problem is ...We solve that by ...The Market Size / Opportunity is ...We have an unfair advantage because ...Customers find us by ...We make money by ...X, Y and Z are similar, but we ...Our team is made up of ...In the last X months we achieved YWe are looking for ...
Your 30 Second Pitch
The problem is ...We solve that by ...The Market Size / Opportunity is ...We have an unfair advantage because ...Customers find us by ...We make money by ...X, Y and Z are similar, but we ...Our team is made up of ...In the last X months we achieved YWe are looking for ...
Your 60 Second Pitch
The problem is ...We solve that by ...The Market Size / Opportunity is ...We have an unfair advantage because ...Customers find us by ...We make money by ...X, Y and Z are similar, but we ...Our team is made up of ...In the last X months we achieved YWe are looking for ...
Common Mistakes
Is your problem really a problem?Does your solution really address the problemIs your market size really relevant?False claims.No evidence.Low energyUneven presentationLack of practice
scoreshark.herokuapp.com
Practice
Some of your answers will suck
Good: Imagine what you could do to stop your answer from sucking.
DO NOT GO TO POWERPOINT
UNTIL YOU CAN PITCH NAKED
What Powerpoint is Good for:Customer Logos
What Powerpoint is Good for:Positioning
What Powerpoint is Good for:Hard Numbers
What Powerpoint is Good for:Showing your Team
Resources
Minthttp://www.slideshare.net/hnshah/mintcom-prelaunch-pitch-deck
Tim Younghttp://techcrunch.com/2010/11/02/365-days-10-million-3-rounds-2-companies-all-with-5-magic-slides/
Dave McClurehttp://500hats.typepad.com/500blogs/2009/03/how-to-pitch-a-vc-aka-startup-viagra-how-to-give-a-vc-
a-hardon.html
An invitation
• Every Friday @ 12pm • Centro Movistar Innova• Pitch training