How to monitor FMCG brand in the Internet? (EN)

HOW TO MONITOR

YOUR FMCG BRAND

IN THE INTERNET?

THE FIRST MONITORING SYSTEM FOR FMCG MARKET IN POLAND

WE ARE ON THE MARKET SINCE 2012

OUR CLIENTS:

FEATURED IN:

WHO WE ARE ?

WE ASSIST IN SELLING FMCG IN POLAND

• ONLINE GROCERY SHOPPING• PRICE COMPARISON TOOL• MAP OF STORES• YOUR OWN E-STORES• MOBILE APP • ADVERTISING CAMPAIGNS

WHAT WE DO ?

WE ASSIST IN ANALYSING FMCG MARKET

• MONITORING OF PRICES, SPECIAL OFFERS, AND DISTRIBUTION

• LIST OF NEW AND UNIQUE PRODUCTS• CATEGORY COVERAGE ANALYSIS• STORES COMPARISON• SEO REPORT IN STORES• CORRECTNESS OF PRODUCT DATA• BRAND POSITION IN PRODUCT CATEGORY• RATINGS AND REVIEWS OF BUYERS• COMPLETED AD CAMPAIGNS ANALYSIS• PRODUCT COMPETITION ANALYSIS

KWIT ANALYTICS

WHAT WE DO ?

32% 55% 60%

OF THE POLES SHOP ONLINE A FEW TIMES PER MONTH

OF THE POLES THINK THAT ONLINE SHOPPING IS AS SECURE AS TRADITIONAL

SHOPPING

OF THE CONSUMERS PREFER BUYING GROCERIES ONLINE THAN

IN TRADITIONAL MARKETS

Source: http://mensis.pl/raport-ezakupy-2015-od-ceneo-pl/; http://evigo.pl/12387-raport-nielsen-sprzedaz-produktow-spozywczych-online-przezywa-boom/

HOW E-FMCG MARKET LOOKS LIKE ?

KWIT ANALYTICS

TRADITIONAL METHOD

MODERN METHOD

1 REPORT PER MONTH

SEVERAL REPORTSPER DAY

HOW KWIT ANALYTICS WORKS ?

MYSTERY SHOPPER

• ANALYSIS 2 x DAY• 180,000 FMCG PRODUCTS• 100 POINTS OF ONLINE/OFFLINE

SALE ACROSS POLAND


REPORTS• PRICE, SPECIAL OFFERS, AVAILABILITY• NEW PRODUCTS• UNIQUE PRODUCTS• CATEGORY COVERAGE• STORES COMPARISON• SEO REPORT IN STORES• POSITION IN CATEGORY• PRODUCT DATA• RATINGS AND REVIEWS OF BUYERS• SHARE OF VOICE• PRODUCT COMPETITION

BRICK-AND-MORTAR STORES

ONLINE STORES

PET STORES

PHARMACIES


ONLINE STORES

x28 x17 x15

WE MONITOR THE LARGEST ONLINE FMCG SELLERS


BRICK-AND-MORTAR STORESWE MONITOR THE MOST POPULAR BRICK-AND-MORTAR STORES

x28 x17

x15


AT OUR CLIENT’S REQUEST WE MONITOR PET STORES

PET STORES


WE MONITOR THE MOST POPULAR PHARMACIES

PHARMACIES


WE MONITOR 90% OF E-FMCG MARKET!

90%


PRICES, SPECIAL OFFERS,

AVAILABILITY


NEW PRODUCTS

UNIQUE PRODUCTS

CATEGORY COVERAGE

STORES COMPARISON

SEO REPORT IN STORES

POSITION IN CATEGORY

PRODUCT DATA RATINGS AND REVIEWS

SHARE OF VOICE PRODUCT COMPETITION

REPORT: PRICES, SPECIAL OFFERS, AVAILABILITY

WHAT ARE THE PRICES OF MY PRODUCTS COMPARING TO COMPETITORS?

WHICH PRODUCTS ARE OUT-OF-STOCK?

HOW DO THE PRICES FLUCTUATE OVER TIME? (PRICE ALERTS)

WHAT ARE THE PRICES OF MY PRODUCTS IN VARIOUS CHAINS AND IN DIFFERENT CITIES?

WHAT IS THE AVAILABILITY OF MY PRODUCTS OVER TIME?


WHAT PRODUCTS ARE NEW IN STORES? (DEPENDING ON BRAND, STORE, CATEGORY, REGION)

WHAT NEW PRODUCTS ARE PRESENT IN DIFFERENT STORES? (COMPARISON)

NEW PRODUCTS – WHEN APPEARED, WHERE AND AT WHAT PRICE?

REPORT: NEW PRODUCTS


HOW KWIT ANALYTICS WORKS

WHICH PRODUCTS ARE AVAILABLE AT X STORE AND ABSENT AT Y STORE AT THE SAME TIME?

WHAT ARE THE UNIQUE PRODUCTS IN SPECIFIC CATEGORIES AND SUBCATEGORIES?

WHO IS A STRONG COMPETITOR OF THE BRAND?

WHERE MY BRAND’S PRODUCTS HAVE LOW POSITION?

REPORT: UNIQUE PRODUCTS


WHAT PERCENTAGE OF A CATEGORY CONSTITUTE MY PRODUCTS?

HOW IS THE COMPETITION DOING? DISTRIBUTION OF SPECIFIC BRANDS SHARE (DEPENDING ON THE PERIOD AND PLACE)

MY BRAND VS. COMPETITION

CURRENT CHANGES IN MY MARKET SHARE

REPORT: CATEGORY COVERAGE


DIFFERENCES IN: PRODUCT RANGE, PRICES, SPECIAL OFFERS, AVAILABILITY, CATEGORIES AND TYPE OF CLIENT SERVICE (TIME AND COST OF DELIVERY, TYPE OF ORDERING) DEPENDING ON THE STORE BRAND

WHAT ARE THE UNIQUE AND NEW PRODUCTS IN SPECIFIC STORES?

WHAT ARE THE DIFFERENCES BETWEEN OTHER BRANDS (GEOGRAPHICAL AREA, DELIVERY COVERAGE, STORE’S PROFILE)?

REPORT: STORES COMPARISON


WHICH PRODUCTS ARE DISPLAYED IN SEARCH RESULTS AFTER THE CLIENT HAS INSERTED A KEYWORD (IN THE STORE’S SEARCH ENGINE)?

WHICH PRODUCTS AND BRANDS REACT TO INDIVIDUAL KEYWORDS?

ARE MY PRODUCTS DISPLAYED IN THE FIRST 10, 30 OR 50 SEARCH RESULTS AFTER INSERTING A KEYWORD? WHAT IS THEIR POSITION?

REPORT: SEO REPORT IN STORES



REPORT: POSITION IN CATEGORY


WHICH PRODUCTS ARE DISPLAYED IN SEARCH RESULTS AFTER THE CLIENT HAS SELECTED A PRODUCT CATEGORY FROM A CATEGORY TREE?

ARE MY PRODUCTS DISPLAYED IN THE FIRST 10, 30 OR 50 SEARCH RESULTS AFTER SELECTING A CATEGORY IN A STORE? WHAT IS THEIR POSITION?

WHICH PRODUCTS AND BRANDS ARE INCLUDED IN SPECIFIC PRODUCT CATEGORIES?


ARE MY PRODUCTS DISPLAYED TO CLIENTS IN STORES IN A CORRECTLY?

WHICH STORES DISPLAY INCORRECT PRODUCT PARAMETRES? WHICH PRODUCT PARAMETRES ARE INCORRECT?

IS THE NAME, WEIGHT/VOLUME, DESCRIPTION AND PHOTOS OF MY PRODUCTS CORRECT?

WHICH BRANDS HAVE THE HIGHEST AND THE LOWEST DATA CORRECTNESS KPI?

REPORT: PRODUCT DATA


ANALYSIS OF CONSUMER REVIEWS OF PRODUCTS ON E-COMMERCE STORE WEBSITES.

HOW HAS THE BUYERS’ RATING CHANGED IN DIFFERENT PERIODS OF TIME?

ANALYSIS OF RATINGS (STARS) AND ALERTS FOR SPECIFIC KEYWORDS USED IN THE REVIEWS.

DEDICATED PARAMETER FOR A REPORT

REPORT: RATINGS AND REVIEWS


ANALYSIS OF COMPLETED AD CAMPAIGNS ON E-COMMERCE STORE WEBSITES.

ANALYSIS OF THE HOMEPAGE, PAGES OF CATEGORIES AND SEARCH RESULTS.

ANALYSIS DONE BY THE MODERATOR MANUALLY IN ORDER TO ACHIEVE THE MOST PRECISE RESULTS.


REPORT: SHARE OF VOICE


COMPARING PAIRS OF PRODUCTS. MANUFACTURER’S PRODUCT VS COMPETITOR’S PRODUCT.

COMPARING PRICES, SPECIAL OFFERS AND AVAILABILITY.

POSSIBILITY TO DEFINE ANY NUMBER OF PAIRS.


REPORT: PRODUCT COMPETITION


YOU CAN SET EMAIL NOTIFICATIONS FOR SELECTED MARKET EVENTS

YOU CAN SELECT A SPECIFIC FEATURE (PRICE, SPECIAL OFFER, AVAILABILITY), STORE, REGION, AND ALERT THRESHOLD DECLARED IN PER CENT OR ABSOLUTE

YOU RECEIVE AN EMAIL WITH AN EXCEL FILE AND DETAILS

EMAIL NOTIFICATIONS


LAYOUTOF THE

ANALYTICS DASHBOARD


THANK YOU!

WOJCIECH GRZEŚ[email protected]

+48 604 637 544

KLAUDIA [email protected]

+48 22 261 03 83

mailto:[email protected]

mailto:[email protected]

How to monitor FMCG brand in the Internet? (EN)

Data & Analytics