How To Make Money Online Zachary Zawarski
Dec 19, 2015
How To Make Money Online
Zachary Zawarski
Copyright Notice
● The contents of this presentation are copywrited by Zachary Zawarski.
● This presentation may be sent and shared with friends and co-workers.
● This presentation cannot be sold or re-used as part of a person’s marketing material.
● All rights are reserved.
About Me
● Attorney– The Law Office of Zachary Zawarski– ZawarskiLaw.com
● Website Development– 12 years of experience.– Started in High School.
● Google Apps– Zadling.com– Come back for my next presentation.
Online Accomplishments
● Website generated 2.5 million page views per month at age 16.– Average: 15,000 unique visitors and 80,000 page
views per day.
● Manage 30 domains.
● There are 185 million websites in the world. My website is in the top 90,000. Top 0.0005%.
Today's Agenda
● Learn how to increase traffic to your website.
● Learn how to monetize your website.● Learn how to increase conversions from
your website.● Ultimately boost your bottom line.
Getting Traffic
● Three Sources of Traffic– Direct Traffic– Referring Websites– Search Engine Traffic
● 60-80% of traffic from search engines!
Questions I'll Answer
● How do you get traffic from search engines?
● How do I get on the first page of Google?● Why can't I find my website on Google?● How can I improve my search engine
rankings?
Things I'll Show You
Ways to make money online!– Advertising– Affiliate Marketing– eBooks– Lead Generation
How Websites Get On Google
● Process of adding webpages to Google is called “indexing.”
● Webpages are index by “spiders.”● Sites are added to index once the spiders
find the link on another website and start the process of “crawling” the website.
First Step: Google Your Website
● To see if you're site is indexed by Google, Google the name of your website.
● Does it come up? Is it ranked #1?● If not, search the following:
– site:www.yourwebsite.com– Shows you a list of all pages that have been
indexed.
Adding Website To Google
● Your website is likely already on Google.
● If not, visit: http://www.google.com/addurl/
● Or place a link on another website.– Easy Way: Comment on a blog article and include a link to
your website.
– Another Way: List your business on directories such as Google Places, Yahoo Local, Yellow Pages, and Super Pages (More On This Later).
How Are Pages Ranked?
● Google has an algorithm known as “PageRank.”
● Ranks pages based on their popularity (i.e., the number of other pages that link to them).
● Bottom Line: You get better rankings based on good content + other pages linking to that content.
Elements of PageRank
● Factors Google Uses To Rank Sites:– The Two Big Factors: (1) Content; and (2) External Links
– Other Factors:● Keyword Location – In Title, Headers, Descriptions, Body● Keyword Density (3-6%)● Site Size – Bigger is Better● Load Speed – Faster is Better● Website's Age – Older is Better● Update Frequency – More is Better● Number of Years Register – Longer is Better● User Behavior – Traffic, Time Spent, etc.
Content Is King
● Best strategy to get more traffic – write, write write!
● Second best strategy – write more!
● Set a writing schedule and stick to it!
● Pay SEO Copywriters if you are too busy.
Why Writing Is So Important
● Tells Google what your website is all about.
● Leads to better search engine rankings and traffic.
● Conveys to your visitors that you're an expert in your field.
● Establishes a sales message to urge your visitors to take action.
Example: The Immigration Law Group
● NationalImmigrationLawyers.com
● Paid a freelance writer $80 for 10 articles.
● Articles generated a few hundred visitors which produced 4 leads that became clients within the last 3 months.
● Earned thousands of dollars by providing their legal services.
Writing Tips
● Develop your area of expertise.● Target a niche.● Always urge the reader to take action.
– Call you?
– Sign up for your newsletter?
– Download your eBook?
– Add you on Facebook or Twitter?
– Purchase directly from your website?
– Schedule a free consultation?
Targeting Keywords
● Write down 5 keywords you want to target.● Ideally 3-6 words.● Be specific.● Locations are a great way to target keywords.
– Good Example: Business Consultant vs. Lehigh Valley Business Consultant.
– Better Example: Lehigh Valley Small Business Consultant, Bethlehem Life Insurance Agent.
How To Write Articles For Search Engines
● Checklist: (1) Expertise; (2) Niche; (3) Targeted Keywords.
● How to Write For SEO:– Ideal Article Length: 300-500 words.– Proper Keyword Density: 3-6%.– Make sure keywords are in your website's URL,
title, description, header, and body.– Automatically done with WordPress.
Using WordPress
● Content Management System– If you have a website,
switch to it.– If you want a website,
make sure you use it.
● Reasons to Use It:– User friendly. Easy to add content.– Search-engine friendly.– Notifies Google when new content is added.
Obtaining Links
● Strategies:– Exchanging links with
other websites.– Purchasing links on websites.
● Seek out pages with high PageRank.
– Blog Directories– Business Listings
● Yellow Pages, Supper Pages, BrownBook.net● Google Places, Yahoo Business, Bing Local
Not All Links Are Equal
● Follow vs. No Follow Links– Commenting on blogs used to be
a way to get lots of easy links.
– Brought on “comment spammers.”
– SEO “juice” from these links were then disabled to discourage this practice.
– Links on Facebook, Twitter, and blog comments “don't count” for SEO.
– When sites link they “vouch” for that site. If they don't, they “no follow” it.
That's how you drive traffic to your website.
Here's how you make money.
Revenue Sources
● Google AdSense
● Affiliate Marketing
● eBooks
● Lead Generation
Google AdSense Overview
● Google's advertising platform for publishers.
● Displays targeted advertisements.
● Advertisers bid on keywords.
● Publishers are paid each time a visitor clicks on the ad.
Google AdWords Tips
● Very good cost-per-click rates for professionally-related keywords.– Can earn up to $3-5 per click
for certain keywords.
● Can be blended into your site using the same color scheme to increase click-throughs.– Average click-through rate is about 0.5%
Affiliate Marketing
● Programs where you get paid when somebody purchases something or signs up with another website.
● Example: You are an life insurance agent, so you want life insurance leads, but you don't mind referring car insurance leads elsewhere.
By signing up with an affiliate, you can earn $10 for every car insurance quote requested from your website.
Affiliate Marketing Programs
● Excellent Directory: AffiliateScout.com
● CommissionJunction.com
● Google Affiliate Network
● Amazon Affiliates Program– Advertise Amazon items on your website.
– Earn 4-10% commission on all items sold.
– Can even use widgets which let Amazon pick products based on the users preferences.
eBooks
● If you've established yourself as an expert in a particular area, you should absolutely begin writing an eBook.
● A great source for passive supplemental income.
● Builds credibility and trust for lead generation.
eBook Tips
● Collection of tips are very successful.
● People are looking for instructions.
● Use a sample from your eBook to encourage visitors to sign up for your email newsletter.
● Not enough time? Use transcription software.
Before You Begin
● Step 1: Market Research– Goal: Find a topic that people
are interested in that hasn't already been flooded.
– Access demand for subject matter.– Access competition.– GoogleKeywordTool.com
● Shows you monthly search volume.● Shows you keyword competition.
– Don't want to write only to find out there's no demand or too much competition.
Writing Your eBook
● Step 2: Writing Your eBook– Develop the book's title and subtitle.– Develop thesis statement.
● What problem are you addressing?● How will you solve it?● All chapters must support the thesis.
– Organize outline.– Begin Writing - write a page per day!
Writing Tips
● Use a casual tone.
● Utilize white space.
● Use lists, images, charts, sidebars, to keep the reader's attention.
eBook Marketing
● Step 3: Marketing Your eBook– Single page websites work best for eBooks since
it's completely targeted.– Utilize a video introduction.– Gain exposure through Affiliate Marketing.– Advertise on Google AdWords.– Promote on your blog, Facebook, and Twitter.
Lead Generation
● Passive income is great, but the #1 reason we have a website is to generate leads.
● Rule #1: Always include your phone number at the top of every page.
● Rule #2: Develop calls to action.
● Rule #3: Develop your referral network.
Who is the online visitor?
● 70% of website visitor are in the early state of buying – they're investigating, but not ready to purchase.
● Tip: Make an offer for them to give you some of their information (e-mail address).– Free consultation? Coupon?– Video tutorial or guide?– Your eBook?
Call to Action Tips
● Describe benefits rather than features.
● Speak to your customer rather than about your product/service.– DON'T: Just talk about your product/service.– DO: Tell them how your product/service can solve
their problem.
● Bottom Line: What's in it for me?
Conclusion
● Step 1: Generate Traffic– Write content frequently.– Focus on niche keywords.– Search Engine Optimization.
● Step 2: Monetize Your Website– Google AdWords– Affiliate Marketing– eBooks– Lead Generation
What's On Tap
● Next Presentation: How to use different Google tools to become more productive.
– Google Apps– Google Mobile Sync– Google Voice– Google Analytics– Google Alerts– Google Trends
QuestionsDoes anyone have any questions?
Zachary Zawarski
610-417-6345
www.zadling.com