How to make marketing analytics FUN.

How To MakeMarketing Analytics FUN.

We know how you feel…

Marketing Analytics can be pretty

YAWN-INDUCING

No matter how important it is to our businesses

It still doesn’t get us as excited as…

Social Media

Social Media Or…

Content Marketing

Marketing Analytics is a necessaryPart of our jobs as marketers…

And boy, don’t we hate it!

Yet despite this, the fact isanalytics is incredibly important.

It has other purposes beyond reporting back to your CEO.

So with that in mind...

So with that in mind...Here are some reasons that we think

Marketing Analytics should make you happy!

Reason #1: Focus on strongest

lead & sales sources...

So you can ramp them up and increase revenue!

Reason #2: Discover what kinds of content your social media followers have preference for...

So you can create the stuff they love!

Reason #3: A/B testing landing pages,PPC campaigns, advertisements and much more...

So you can increase traffic and conversions!

Reason #4: Integrate across several

marketing channels...

So you can attribute those leads

for more granular reporting!

Reason #5: Track your prospects

and leads' lifecycle...

So you can see your customers buying behaviour!

Reason #6: Closed Loop Reporting

So everything is fed into one place

nice and accurately!

Reason #7: Make more informed decisions...

So everything you do is backed by facts,

not gut feelings!

So there you have it…

So there you have it…Analytics can be pretty fun!

So there you have it…Analytics can be pretty fun!

Because without it…

We wouldn’t know if the

FUN stuff works!

Want to take your marketing analytics to the next level?

Take a look at

• Ramp up your most effective marketing campaigns while reducing costs

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