How to increase ROI of the digital business world

How to increase ROI in The Online Business World

Digital Matters EventJuly 25, 2013

ROI for Online Marketing

ROI

Brand EngagementRetweetsLikesCommentsSharesFans FollowersFriendsPTAT

ImpactImpressionsClicksWeb TrafficPageviews

Financial GainRevenue by Bookings

New Customers/ ProspectsNew members

ROI for Online Marketing

Common TermsReach = Facebook fans + Twitter followersEngagement = Likes + Tweets + Comments + Mentions

ROI for Social Media

ROI for Social Media

Source : eMarketer

Average ROI and Good ROI

ROI Measurability for each Digital Marketing Channels

Paid Search has HIGHEST score for its good ability to measure ROISource : eMarketer

Source : http://trends.e-strategyblog.com/2013/04/05/channel-roi-ratings/10132

But SEO and Email Marketing has HIGHEST score for its excellent ROI results

ROI Rating of each Digital Marketing Channels

Data Management Platform

Dynamic Creative Re-Targeting

1

2

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Potential customer checks flight path

Potential customer abandons transaction

3 Customer is re-marketed to across the web (we can cap impressions per day to not be intrusive!)

For successful Digital Campaign

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