How to Improve Your Ad-Landing Page Message Match
Jan 06, 2021
Whether you’re running ads on
Google, Facebook, Twitter, Pinterest
or somewhere else, the success or
failure of your online
advertising depends largely on your
ability to put the right message in
front of the right people at the right
time.
However, it doesn’t stop there.
Welcome message from author
The moral of the story is: if you’re advertising pancakes, sell pancakes. If you’re
advertising pug adoption, don’t send traffic to a page featuring cats!
Great online advertising is all about message match. People click on your ads
because they’re looking for something specific. If they don’t get it, they’ll leave.
You paid to get them to your site, so don’t waste the clicks on the wrong landing
page.
By the way, if you’re looking for help developing ads and landing pages with
great message match, let us know here or in the comments! We’d love to help
you optimize your conversion rates and the best possible results from your
campaigns.
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