How to Improve Your Abandoned Cart Email Results

Neglecting to re-engage users with abandoned carts is a massive source of lost income for plenty of businesses. The average cart abandonment rate currently hovers around 76%, which means that three out of every four users who are high-intent enough to add your products to their cart will fail to complete the checkout process for whatever reason. Mobile users are even more inclined than desktop users to abandoned carts. Users abandon carts for plenty of reasons. Around 55% only add products to the cart to see what the final cost will be once taxes, fees, and shipping costs are factored in, and then may decide it’s too costly. Others add products to their cart to remember them during comparison shopping…and ultimately go with something else. 26% will be frustrated with a lengthy or glitchy checkout process. There are plenty, however, who have intentions of buying, want to come back later, and forget to do so altogether.