How to guide - studentrecruitmentsystem.com Specification...What is SRS? EMG Student Recruitment System (SRS) is a web-based, user friendly recruitment system which is custom-built

Take your student

recruitment process

to the next level

Take responsibility

of your leads

Discover how effective

recruitment can be

www.studentrecruitmentsystem.com

What is SRS?

EMG Student Recruitment System

(SRS) is a web-based, user friendly

recruitment system which is custom-built

for the education industry.

The function of SRS is to support

conversion from the first contact from a

potential student to an actual admission.

By using the system in day-to-day

communication, you’ll increase lead

conversion rates and gain a clear

overview of the institute’s marketing

activities.

We want to help you make student

recruitment efficient and effective by

offering an affordable solution to

managing prospective students and

inquiries.

With more than 13 years of experience

in the industry, we understand how

crucial it is for you to connect with

prospective applicants. Our product

facilitates simple, quick, and structured

communication. Additionally, you are

provided feedback and data concerning

marketing initiatives.

Student recruitment involve a number of

steps and actions to keep your prospects

interested and eventually become

students.

SRS help you to keep track on all your

actions in a professional manner. It will

help you to automate, control and

measure the ROI of your marketing

process.

We provide you with one system that

gather all your processes into one.

One integrated system for your entire lead

management process

Educations.com Media Group – EMG

is a leader in educational marketing,

operating the world's largest search

engines for education and training. We

work with 4,000 education providers in

35 countries, to help over 2 million

students find their ideal program every

month.

Our global head office located in central

Stockholm is far from the living room

where it all began in 2001. With local

offices in Copenhagen, Helsinki,

Mannheim and Oslo, we continue to

grow with plans to open offices in

London, New York, Singapore and

Australia in the near future. EMG is

partly owned by Novax, the investment

company of Axel Johnson. Read more

about the group at our homepage.

During the fall of 2012 EMG took another step

towards its vision to help everyone in the world

find their future education by collaborating with

universities to develop our specialized CRM-

system for the education industry: Student

Recruitment System (SRS).

The service was launched in January 2013 and

today is used by clients from all segments of the

education industry.

Our SRS helps schools to be effective in all their

processes within student recruitment, and

provides an overview on how different marketing

channels deliver value.

Educations.com Media Group: The Company Behind SRS

Did you know that…

Source: Studentum.se User Survey 2012

Communicate in a fast, relevant, and

professional manner with prospective

students.

SRS collects incoming data from all

marketing channels that school uses and

merges these into one inbox. From the

inbox users can filter data to save time

and use our email template to ensure

unified and professional communication

between the school and the student.

Communicate Effectively

Communicate Effectively:

Inbox

The message inbox gives you an overview of your incoming messages and allows you to

process messages quickly and efficiently.

Key features:

• Get an overview of new and incoming message and structure it easily to reduce

manual work.

• Filter the data depending on which segment you will reach out to.

• Keep track of all interactions by creating reminders.

Communicate Effectively:

New messages

Reach the right target group with the

right message at the right time.

Key features:

• Build your own templates by using

easy drag-and-drop editor.

• Use your already custom-built

Mastertemplates to ensure unified

and professional communication.

• Set up Auto Reply on enquiries from

specific channels at the right time to

turn more prospects into applicants

and increase the number of students.

SRS Dashboard provides you an overview of your enquiries, candidates and channels.

This will help you to manage and plan your day-to-day work and make it more efficient.

Structure Your Daily Work

Manage Your Incoming Enquiries

The enquiry list view gather all enquiries in one flow.

Key features:

• Set up and save filters for specifik groups of enquiries.

• Take actions on your filtered enquiries to prevent loosing prospective students.

• List and reach out and follow up to all your dropped enquiries.

Overview Your Candidates

The candidate list view is designed to save all data about your candidates.

Key features:

• Filter the data depending on which candidate you request more information about.

• Get to know your candidates by demographic variables.

• With help from the candidate timeline you are able to see every action since he first

entered the system. This will help you to personalize and improve your relationship

with your candidates.

Know the ROI of each marketing channel

and optimize the effectiveness of your

marketing.

Within SRS, you are able to follow a lead

from initial contact until student

conversion. This process provides you

with highly relevant statistics so that you

may monitor your marketing channels

and internal workflow.

Higher Return On Investment

Higher Return On Investment:

Marketing Analytics

Marketing Analytics give you an overview

of revenue and costs per channel for a

selected period.

Key features:

• Channel ROI: Student income - cost

per channel.

• Channel Income: Income per primary

channel calculated by number of

students.

• Channel Costs: Cost per channel

partitioned over selected period.

Make smart business decisions for your

organization based on updated and

segmented data from your recruitment

activities.

SRS Reports provide you with an

overview of key metrics. It automate data

collection, processing and reporting and

deliver the right information for you.

It is easy to use the compare function so

you can analyze content and therefor

improve your recrutiment activities.

Improve Decision Making

Improve Decision Making:

Channel Performance

Channel Performance displays enquiries

per channel filtered by phase. This will

help you forecast for future investement.

Key features:

• See how many enquiries,

applications, admissions and

students each channel perform.

• Cross Channel Enquiries: See

Enquiries per secondary channel for

each primary channel.

• Channel Conversation Rate

• Channel Drop Rate

Improve Decision Making:

Prospect Activity

Get to know your prospects and

candidates to help you predict behaviour.

Prospect Activity contains demographic

reports on your prospects and their

enquiries.

Key features:

Variables included but not limited to:

• Inflow enquiries per month

• Educations

• Residens place

• Start date

• Age

• Gender distribution

• Drop reasons

Improve Decision Making:

Communication Statistics

Get an overview on how you communicate with your candidates.

Use the compare function to get a side-by-side comparison with previous years to

evaluate, save time and make your communication more efficient over time.

Get in Touch: Email: info@emg-srs-com

Phone: +46 8 509 106 93

Mailing Address: Box 7165

103 88 Stockholm

www.studentrecruitmentsystem.com

Visit Us: Hovslagargatan 3,

111 48 Stockholm, Sweden