How to gain real traction online

• Who they are?• What are their pains?• How do you solve their

problem?• What sites do they frequent

online?

*Exclusive*• What you do, who you are in 5

words or less.• Customers – How many and why

they care.• Competitors – Who they are and info

about them.• Selling points above customer• Bigger competitors are legit

• Help others• Speak at

conferences

• Blog regularly• Comment on

influencers

• Skilled and Talented

• Experience• Collaborative• Problem Solvers• Understand The

Market• Intuitive• Communicative• Discipline• Part of the culture

• Press• Affiliates• Guest Posts• Word of

Mouth

How We Scaled Organize.com• Affiliates• PPC

• Pinterest• SEO

How We Are Scaling Hostt.com• Guest Posting• Press• SEO• Affiliate

Affiliates• Shareasale.com ($550

setup and $25/month)• Cj.com ($6000 setup and

$500/month)• Pepperjam.com ($3000

setup and $250/month)

Social Media• Pinterest• Facebook• Twitter• Google+

SEO• Fresh content is king, links are queen

• Focus on phrases, not single keywords

• Design IS important, factor in SEO

• Don’t buy links• Think quality over quantity

for blog posts• .edu links are gold

SEO• Seo takes time• Hosting is important, fast

sites = better customers• Title tags, descriptions

and headers are important