w: JonnyRoss.com e:[email protected] tw: @ jrconsultancy LinkedIn: / jonnyross How to engage with a student demographic #WinterConference @jrconsultancy @TUCOltd w: JonnyRoss.com e:[email protected] tw: @ jrconsultancy LinkedIn: /jonnyross
Apr 08, 2017
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How to engage with a
student demographic #WinterConference
@jrconsultancy@TUCOltd
w: JonnyRoss.com e:[email protected] tw: @jrconsultancy LinkedIn: /jonnyross
w: JonnyRoss.com e:[email protected] tw: @jrconsultancy LinkedIn: /jonnyross
Current social media usage?
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Introductions
Jonny Ross• Former optician• Ran chain of opticians and ecommerce site• Website, SEO, ecommerce
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Why students?
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What are the aims and objectives?
• Learn best practice when communicating with a student demographic
• Use social media platforms to create engagement• Build relationships through social media
platforms• Set up, manage and maintain a blog• Leave with a list of useful digital marketing tips
and tricks
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Engaging with audiences online
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Stats
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Which platforms should you be using?
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Student Finance Online
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The Student Room
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Let’s talk their lingo
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@TescoMobile
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@Dominos_uk #letsdolunch
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@JustEatUK
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Other platforms?
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Facebook Check In’s
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Now is the time to get blogging!
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w: JonnyRoss.com e:[email protected] tw: @jrconsultancy LinkedIn: /jonnyross
w: JonnyRoss.com e:[email protected] tw: @jrconsultancy LinkedIn: /jonnyross
Reasons to blog
Here are some reasons why you should blog:• Fills you with creativity• Builds your online personal brand• Gives you content to use across other forms of
social media• Improves your chances of being more easily
found on google• Allows you to engage with your audience!
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w: JonnyRoss.com e:[email protected] tw: @jrconsultancy LinkedIn: /jonnyross
Content is King
• Subscribe to as many different blogs as possible
• Subscribe to industry related news• Make sure you are up to date with local,
national and global news stories• Keep notes of stories which you hear in the
news whilst you are interacting with students, what are people talking about?
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Editorial Calendar sounds so complex…• People think it needs to
be fancy and detailed
• Two advantages; planning and accountability
• There are lots of ways to create an editorial calendar, but let’s keep it simple
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Step 1: Make a list of key dates for the year
• Product launches• Events / trade
shows• Marketing
campaigns• Promotions• Holidays• Sporting events• Key milestones
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Step 2: Add these to your Roadmap
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Step 3: A comprehensive list of all your products and services
• Do any of the products and services fit nicely with your roadmap so far?
• Split them evenly throughout the year
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Step 4: Open a Google Spreadsheet• Use Google so it’s easy to share and update• Everyone with permission can have access• It’s a live spreadsheet
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w: JonnyRoss.com e:[email protected] tw: @jrconsultancy LinkedIn: /jonnyross
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Creating Killer Blog TitlesUse the following tried and tested formulas• Use a number (7 Secrets to success)• Teach me (How To Do..)• Ask a question (Are you king of twitter?)• Talk to me (use you and your)• Just say no (Don’t buy this)• Use celebs/brands and popular trends (Pizza Express is
the winner – Email Marketing)• Be controversial • Make an unusual association (How Lemons help your HR)
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Tools for Social Monitoring/Analytics/Automation
• Google alerts http://www.google.com/alerts• Socialmention http://socialmention.com/ • Twilert http://www.twilert.com/ • Mention https://mention.net/
• Google Analytics https://www.google.com/analytics/web/• Twitonomy http://twitonomy.com/• Socialbro http://www.socialbro.com
• Dlvr.it http://dlvr.it/
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To conclude…• We have spoken about the importance of
selecting your social media platforms carefully, with your audience in mind
• Creating engagement is key• Blogging is not only brilliant for SEO, it also
boosts engagement and provides amazing content for your social media
• Using an editorial calendar will help plan your content
• Measurement is the key to success!
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Question Time
Does anyone want to challenge me, does anyone think this is all a load of nonsense?
It’s time to ask questions!
• For Tips, Tricks and more free advice Subscribe to my blog at JonnyRoss.com
• Carry on the conversation with me on twitter @jrconsultancy