How to Email CXOs: Tips from real cold emails

#ColdEmailTips

How to Email CXOsTips from real world cold emails

Sam LaberDirector of Marketing

@SLaber89

Mark KosoglowVP of Sales@GIDselling

#ColdEmailTips

#ColdEmailTips

Methodology• Take examples from real

cold emails• Emails directed at variety

of different titles• Get down to the “nitty

gritty”• Zoom out and provide

templates

#ColdEmailTips

1. Connections

Idea:Connect with every prospect you’ve booked a meeting with.

#ColdEmailTips

www.linkedin.com

Idea:New VP of sales? Ask if you can reach out to their connections.

#ColdEmailTips

www.linkedin.com

Idea:Someone willing to give a person a recommendation is likely to respond to that person’s name in an email.

#ColdEmailTips

www.linkedin.com

#ColdEmailTips

The Proof

55% Open Rate 12% CTR 27% Reply Rate

Template provided by BraveNewTalent

Question:How can you open up a two-way conversation with your prospects?

#ColdEmailTips

2. Ask for Feedback

Tip:Ask for money, get advice; ask for advice, get money.

#ColdEmailTips

Idea:Point prospects to discussions that would interest them, then prove you are a peer where they live.

#ColdEmailTips

www.reddit.com

#ColdEmailTips

3. Influencers

Idea:Use Topsy to find influencers in subject matter areas quickly.

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www.topsy.com

#ColdEmailTips

4. Integrations

Tip:Use Datanyze Insider to uncover the technologies powering any website.

Free Browser Extension

Tip:Begin with flattery. Prospects will catch it in the message preview.

#ColdEmailTips

5. Flattery

Idea:Prep your flattery and be genuine.

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www.linkedin.com

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6. Pain points

Idea:Google this: ”What does [my target] hate?” to easily find broad reaching pains.

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What do my targets hate?

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7. Dedicated account rep

Improvements1. Flattery2. Connection3. Real results,

validated4. Value stated5. Persistence

promised (now deliver!)

6. “YOU” centric

#ColdEmailTips

Questions?

#ColdEmailTips