How to Get 1 Million Viewers of Your Blog With blogging experts: Elisa Gabbert and Ginny Skey
Jul 15, 2015
How to Get 1 Million Viewers of Your Blog
With blogging experts:
Elisa Gabbert and
Ginny Soskey
House Keeping Notes
1 This webinar is recorded. To view the full
recording, go to: bit.ly/blog1webinar
2 Interact with us on Twitter using #Blog100
Meet Your Experts
Ginny Soskey Head of Marketing Blog, HubSpot
@gsosk
Elisa Gabbert Head of Blog, WordStream
@Egabbert
Agenda
1 Keyword Research
2 Management
3 Optimization
4 Promotion
1 Keyword Research
The absolute bare minimum content strategy is keyword research.
The Super Basic Way: Use a keyword tool and see what pops up.
The More Advanced Way…
Step 1: Use the AdWords Keyword Planner to find topics broken down by keywords.
Step 2: Dig into an ad group to get a content-ready
cluster of related keyword terms.
Pro Tip: Use WordStream’s Free Keyword
Niche Finder
www.wordstream.com/keyword-niche-finder
Pro Tip #2: Use the Keyword Planner to steal
ideas from your competitors and heroes.
Step 3: ü Long Tail
Step 3: ü Long Tail ü Evergreen
Pro Tip #3: Use Google suggestions.
Pro Tip #4: Scroll down to see related searches.
Step 5 Keep going.
• Dig through your keyword referrals in Google Analytics
• Browse sites like eHow, Yahoo Questions, and Quora for
topics – Questions make AMAZING keywords for blogging!
• Browse Wikipedia (Table of Contents, “See also”)
More ways to find long-tail keywords:
Blog Management 2
Inspired?
WHETHER YOU BLOG ONCE A MONTH OR ONCE AN HOUR, A PROCESS IS CRITICAL
Businesses who blog are
more likely to see a positive ROI than those who
don’t blog (HubSpot, State of Inbound 2014)
13x
Create An
Editorial Calendar
Have a Backlog of Post Ideas
Vary Content Types
Create an Organized Inbox
Key Takeaways
1 Create an editorial calendar
2 Have a backlog of ideas
3 Vary the types of content you post
4 Keep your inbox organized
Optimize 3
Tip 1: Your main keyword should be the one with the most traffic volume.
For example: www.yourbusiness.com/blog/best-selling-perfumes
Best Selling Perfumes of 2014
Tip 2: Write great headlines. A great headline is an art form.
• Use lists • Create curiosity • Make it clear that your content is actionable • Address your reader directly
How to Write Great Headlines:
Tip 3: You don’t have to keyword stuff!
• Subheadings
• Image file names and alt text
• Anchor text
• The meta description
Instead of keyword stuffing, focus on:
Deep Dive: Subheads
TITLE: Guide to Using Social Media for Business
I. Intro: How many people use social media daily?
II. Who is using social media?
III. What is social media used for?
IV. How to use social media
Example Blog Post Outline:
Tip 5: Link Internally
Tip 6: Write follow-up articles to your most popular posts
• Does the keyword appear enough times?
• Can you include more related keywords?
• Can you build more external links with some targeted
outreach?
• Can you better address the intent of the keyword?
Tip 7: Don’t forget about post-publish optimization
Blog Promotion & Optimization
4
Optimize Blog Posts for Sharing
CTA & Subscriber Sidebar
CTA & Subscriber Sidebar
Promote Your Blog!
Social Media Promotion
Tweets with images generate 31% more visits. (HubSpot)
Promotional Through Email
Paid Promotion
1 Social media
2 Outbrain
3 Remarketing
Website Placement
1 Homepage
2 Related product pages
3 Subscriber page
4 Content downloads
Q&A #Blog100
@Gsosk & @Egabbert
Additional Reading from HubSpot:
“How to Get 100,000 Blog Subscribers”
www.wordstream.com/google-adwords! www.wordstream.com/landing-page!
Grade Your AdWords Account" Grade Your AdWords Landing Pages"